John Kinghorn has joined Peratera as Commercial Director, following more than two decades in partnerships, business development and relationship management roles across payments and financial services.

“One of the biggest challenges for brokers and financial services firms is finding the right mix of traditional and alternative banking solutions,” Kinghorn said, adding that providers need to understand their clients' businesses and support their growth.

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“Reliable access to multiple currencies, jurisdictions and payment capabilities remains key,” he added.

Moves from IFX Payments to Peratera

Kinghorn joins Peratera after spending nearly three years at IFX Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term, where he served as Partnerships Director. His role focused on partnerships and business development.

Before IFX Payments, Kinghorn spent more than one year at BVNK as Director of Partnerships. He worked closely with the Head of Partnerships to develop strategy, generate new business opportunities and manage the existing partner base.

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He previously spent more than four years at Equals Money as Vice President of Affiliates Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Read this Term & Partnerships. He led the group's partnerships team, with responsibilities covering business development, strategic partnerships, alliances and affiliate programmes.

Spent Nearly 14 Years at moneycorp

Kinghorn spent nearly 14 years at moneycorp before joining Equals Money. He joined the company through its graduate trainee scheme and held several positions during his tenure.

He spent more than four years as Senior Key Account Manager, focusing on client relationship management and business development. He then spent more than one year as Manager of Key Partnerships, where he was responsible for the account management and business development teams.

Kinghorn subsequently spent more than five years as Head of UK Partnerships. In that role, he led the UK partnerships team and was responsible for driving profitable business growth.

His career at moneycorp also began with three years on its graduate trainee scheme.