A study by Global market research firm Hanover Research shows Canadians online engagement and Canada’s Ecommerce potential.
Hanover’s study shows Canadians having a higher online engagement than other western countries, even more than the neighboring United States. It is predicted by 2018 a total of 10% of retail spending in Canada will be from online outlets.
Fast adoption of new technologies, most notably mobile wallets and payment services are the reasons for the predicted growth. Canada has embraced mobile payments both online and in physical retail outlets with NFC and other in-store technologies. Immense mobile adoption has yet to happen in the US, although this last holiday season showed impressive sales made from tablets and smartphones.
Canadians internet habits show them surfing more web content than Americans in the same amount of time. While Americans do shop more online, Canadians have fewer online shopping options to choose from. Because of this Canada is considered one of the most promising Ecommerce markets available today.
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Below is an infographic by Hanover Research on their findings:
Image courtesy of Flicker