With a fast growing Ecommerce sector, Brazil’s Mcommerce usage has skyrocketed over the past year, showing impressive growth in mobile based transactions.
In June 2013, the amount of mobile based payments stood at 3.8% of all Ecommerce transactions. One year later that number has risen by 84.2%, giving mobile based transactions a 7% share of all Ecommerce activity.
If the growth rate remains the same, by the end of 2014 it is expected that mobile will be responsible for a total of 10% of Ecommerce transactions.
All-in-all a total of 2.8 million transactions were placed by Brazilian consumers between June 2013 and June 2014. That amount accounts for 1.3 billion Brazilian Real ($497 million), according to a report by consultancy firm e-Bit called WebShoppers. A total of 63 million unique consumers are predicted to be served by the end of 2014.
Top Ecommerce segments in Brazil are fashion and accessories with 18% of sales, followed closely by cosmetics and health products with 16% and electronics with 11%.
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While these numbers are not as high as the US’, with 29% Mcommerce penetration, the local mobile landscape needs to be observed. Lack of residential WiFi, 3G coverage, and smart devices are currently what are halting faster Mcommerce growth in Brazil. Also, a low level of internet connected residents puts a damper on Ecommerce growth in general.
It is expected that by 2019 a total of 68% of Brazilians will be connected to the internet, with a average of 3.1 connected mobile devices.