One third of online shoppers use only mobile devices, according to recent research done by comScore.
The amount of US shoppers using only mobile devices for online purchases emphasizes the importance of having a mobile friendly store. Amazon recently stated the majority of its online traffic is stemmed from mobile devices. Target also mentioned two thirds of its customers are smartphone and tablet users. Groupon has also seen an increase in mobile users, with those users spending more time and money on the site.
“North American mobile customers continue to be more engaged than our web-only customers, purchasing more frequently and spending more,” said a Groupon spokesperson.
The sudden burst in Mcommerce activity in 2013 is explained by 2 main factors. 2013 saw mass improvements in cellular data connectivity with 4G/LTE networks being practically available all over the US. With the growing number of smart device owners, internet firms, including Ecommerce platforms, have made a point to improve their mobile web browsing experience. These technological advances have created a fast and seamless mobile experience comparable to desktop computing.
To stress the amount of users who have shifted their online activities to smart devices, e-mail marketing technology firm Movable Ink found 65% of Emails within the US were opened with a mobile device during Q4 2013. Forrester Research also released a report on tablet use, and predicts tablets will be responsible for half of all online shopping by 2017.
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If your online store is not mobile compatible, either with an application or an adaptive webpage, it is best to correct that as soon as possible. As more shoppers choose to use their smartphones and tablets, offering a mobile store is no longer considered being “ahead of the game”, it is the game.
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