Tools For Brokers Eyes Asia Expansion, Opens Office in Bangkok

The opening of its new office was a direct response to a sharp uptick of clients in southeast Asia.

Tools For Brokers, a provider of fintech solutions to the foreign exchange (forex) and crypto industries, announced on Thursday that it has opened a new office in Bangkok. This is a part of the company’s strategy to expand its operations into Asian markets.

According to the statement, the opening of its new office was a direct response to a sharp uptick of clients in southeast Asia. As a result, the international fintech firm chose Thailand, and more specifically Bangkok – which is one of the largest cities in the region – to open its doors.

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Asia is critical to Tools For Brokers’ development strategy. The firm has had a presence in the continent since 2016, with the firm operating from Shanghai, China. Until recently, this was the company’s headquarters for the Asia continent.

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Albina Zhdanova, Tools For Brokers
Albina Zhdanova

Commenting on the launch of the new office, Tools For Brokers’ COO Albina Zhdanova said: “opening a new regional office is first and foremost a big benefit for our customers. Every time we launch in a new location, we build a complete and localised infrastructure for customer service, with pre- and after-sales as well as technical support for users, all in their local language.”

Tools For Brokers Hints at Opening Further Offices in Asia

In addition, Zhdanova suggested that Tools For Brokers may open further offices in the future. However, no more specific details were given such as where and when.

Alexey Kutsenko, CEO of Tools For Brokers
Alexey Kutsenko

Alexey Kutsenko, the CEO of Tools For Brokers, also added: “the opening of an office in Thailand is also a result of the uneven development of the crypto and forex industry in Asia. Strengthening our position as the world leader in our segment, we must closely monitor the changing situations of local markets in southeast Asia.

“In addition to this, our latest universal products – Trade Processor, Brokers’ Business Intelligence and PAMM tools – require careful and thorough work with customers, taking into account the specifics of their businesses.”

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