FinTech Firm Fundbox Taps AdTech Veteran Prashant Fuloria and Three New Hires

San Francisco-based Fintech startup, Fundbox, which provides a platform for companies to optimize cash flow, today announced four key hires including AdTech veteran Prashant Fuloria joining as Chief Product Officer.

Fundbox is backed by a number of prominent investment funds with involvement from former Citigroup CEO Vikram Pandit, and Ex-Thomson Reuters CEO Tom Glocer, among other senior figures from related industries.

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As part of the announcement today, Fundbox appointed Oren Katz as Vice President of R&D, and named Michal Cieplinski as General Counsel and Chief Compliance Officer, and hired Johnson Ma as Vice President of Business Development, to strengthen its senior leadership.

Prashant, Oren, Michal, and Johnson are tremendous additions to Fundbox and they bring a proven track record of success to our already strong team.

Senior leadership strengthened

Mr. Katz brings over 20 years of managing large research and development (R&D) organizations and joins Fundbox from his prior role with leading digital marketing data platform eXelate which was acquired by Nielsen - where he had served as VP R&D and General Manager.

Mr. Cieplinski has 12 years expertise in global financial services and was most recently Managing Director and Senior Counsel at The Bank of New York Mellon, as described in the Fundbox announcement.

Mr. Ma brings over ten years of business development and strategy experience to Fundbox, after he had worked for Trial Pay – which was acquired by Visa in March of last year – where he helped land significant deals with American Express, Mastercard, and Visa.

Chief Product Officer

As part of his new role as Chief Product Officer, Mr. Fuloria will lead the company’s product strategy, design, delivery, and engineering efforts, and while providing executive leadership to help the firm grow.

Mr. Fuloria was most recently SVP of Advertising Products at Yahoo and managed the engineering and products teams helping to drive Yahoo’s advertising business, as per the Fundbox announcement. He had joined Yahoo via the acquisition that the company had made of Flurry – a leading mobile app analytics platform.

Ex-Yahoo, Facebook, and Google director

Before joining Flurry, Mr. Fuloria was Senior Director of Product Management at Facebook, with responsibility across commerce and advertising products for the social network giant.

Prior to Facebook, Mr. Fuloria was Product Director for Google and managed the company’s products across the Asia-Pacific region and built monetization products, as explained in a description of his background from Fundbox.

Through his roles with Google, Mr. Fuloria was an early product manager on Google AdWords and as the Product Director for Google’s global billing & payments platform, helping to build his diverse skill-set that carried through subsequent senior positions and now with Fundbox.

Cash flow focus

Fundbox CEO Eyal Shinar commented in a corporate statement, “We are building a world-class management team that will advance our mission of giving small businesses the ability to pay and get paid on their terms.”

Mr. Shinar said regarding the new hires: “Prashant, Oren, Michal, and Johnson are tremendous additions to Fundbox and they bring a proven track record of success to our already strong team.”

Mr. Fuloria commenting in a statement added: “Managing cash flow is a perennial source of anxiety for business owners around the world. Fundbox addresses this enormous market need using an innovative technology platform that would not have been possible even a few years ago.

Mr. Fuloria concluded: “We intend to continue leading the industry with new products to drive small business productivity and empower SMBs everywhere.”