Financial and Business News

eToro Expands Europe Offerings with 250 New UCITs ETFs amid Competitive Pressure

Wednesday, 14/01/2026 | 09:24 GMT by Damian Chmiel
  • The retail trading platform pushes ahead with product expansion despite recently announced layoffs.
  • The new commission-free recurring investments are available through March to attract European clients.
eToro CEO Yoni Assia during Q3 earnings call, Source: YouTube
eToro CEO Yoni Assia speaking during the Q3 earnings call (Source: YouTube)

eToro launched 250 additional UCITS ETFs today (Tuesday), expanding its European investment offerings as the trading platform faces mounting competitive pressure from larger brokerages replicating its signature features.

eToro Adds 250 UCITS ETFs

The rollout targets European clients who increasingly favor UCITS-structured funds for their regulatory protections and transparency. European UCITS ETF inflows hit a record €330.6 billion in 2025, pushing total assets under management to €2.57 trillion.

Yossi Brandes, VP of Execution Services at eToro
Yossi Brandes, VP of Execution Services at eToro

"eToro's goal is to open the global markets and make investing as simple as possible," said Yossi Brandes, VP of Execution Services at eToro. "For our European investors, UCITS ETFs are a key gateway to diversified and cost-effective portfolios."

The platform said hundreds more UCITS ETFs will be added in coming months. The new funds integrate with eToro's recurring investment tool, which allows users to schedule automatic purchases at fixed intervals. Monthly minimums start at $25, and the company is waiving conversion fees on recurring deposits through March 31, 2026.

The addition, hovever, comes one day after eToro announced plans to cut 7% of its workforce globally, a restructuring CEO Yoni Assia said would "correctly size business needs and support a long-term growth strategy."

Rivals Chip Away at Social Trading Edge

eToro's expansion follows a difficult stretch for the publicly traded company. Earlier this month, Goldman Sachs downgraded the stock to neutral, warning that competitors are eroding its once-unique position in copy trading. The bank projects roughly 7% annual revenue growth through 2027, a modest forecast despite assets under administration surpassing $18 billion in November.

Shares (NASDAQ: ETOR) have slumped more than 50% since the company's May 2025 IPO at $52. The stock tested levels below $31 this week, after the layoff announcement, marking new lows since its Nasdaq debut.

"As demand for these products continues to grow, particularly among our European clients, we are pleased to announce the addition of 250 new UCITS ETFs, with hundreds more coming soon," Brandes said.

Recent Feature Rollouts Continue

The ETF push follows other product launches aimed at deepening user engagement. One-third of eToro trades now occur during 24/5 extended market hours, mirroring growth at rivals like Robinhood and Interactive Brokers that also offer round-the-clock access.

Last month, the company launched stock lending for UK retail investors through a partnership with BNY and EquiLend, bringing institutional-style passive income opportunities to its customer base.

"Recurring investments reduce the need to worry about timing the market and help investors build healthy long-term habits," Brandes added. "Our new recurring investment plan is an ideal way to steadily build exposure to ETFs."

eToro launched 250 additional UCITS ETFs today (Tuesday), expanding its European investment offerings as the trading platform faces mounting competitive pressure from larger brokerages replicating its signature features.

eToro Adds 250 UCITS ETFs

The rollout targets European clients who increasingly favor UCITS-structured funds for their regulatory protections and transparency. European UCITS ETF inflows hit a record €330.6 billion in 2025, pushing total assets under management to €2.57 trillion.

Yossi Brandes, VP of Execution Services at eToro
Yossi Brandes, VP of Execution Services at eToro

"eToro's goal is to open the global markets and make investing as simple as possible," said Yossi Brandes, VP of Execution Services at eToro. "For our European investors, UCITS ETFs are a key gateway to diversified and cost-effective portfolios."

The platform said hundreds more UCITS ETFs will be added in coming months. The new funds integrate with eToro's recurring investment tool, which allows users to schedule automatic purchases at fixed intervals. Monthly minimums start at $25, and the company is waiving conversion fees on recurring deposits through March 31, 2026.

The addition, hovever, comes one day after eToro announced plans to cut 7% of its workforce globally, a restructuring CEO Yoni Assia said would "correctly size business needs and support a long-term growth strategy."

Rivals Chip Away at Social Trading Edge

eToro's expansion follows a difficult stretch for the publicly traded company. Earlier this month, Goldman Sachs downgraded the stock to neutral, warning that competitors are eroding its once-unique position in copy trading. The bank projects roughly 7% annual revenue growth through 2027, a modest forecast despite assets under administration surpassing $18 billion in November.

Shares (NASDAQ: ETOR) have slumped more than 50% since the company's May 2025 IPO at $52. The stock tested levels below $31 this week, after the layoff announcement, marking new lows since its Nasdaq debut.

"As demand for these products continues to grow, particularly among our European clients, we are pleased to announce the addition of 250 new UCITS ETFs, with hundreds more coming soon," Brandes said.

Recent Feature Rollouts Continue

The ETF push follows other product launches aimed at deepening user engagement. One-third of eToro trades now occur during 24/5 extended market hours, mirroring growth at rivals like Robinhood and Interactive Brokers that also offer round-the-clock access.

Last month, the company launched stock lending for UK retail investors through a partnership with BNY and EquiLend, bringing institutional-style passive income opportunities to its customer base.

"Recurring investments reduce the need to worry about timing the market and help investors build healthy long-term habits," Brandes added. "Our new recurring investment plan is an ideal way to steadily build exposure to ETFs."

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About the Author: Damian Chmiel
Damian Chmiel
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Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.

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