Trading Ticket, who earlier this year grabbed the award for “Most Innovative Trading Solution” during the Citi Mobile Challenge, has announced that they have closed $4 million in Seed Round funding. The deal was co-led by Valar Ventures and Citi Ventures. As part of the funding, both Valor and Citi will be receiving representation on Trading Ticket’s board.
The funding occurs as Trading Ticket has recently launched their Trade It mobile technology API. An API based trading platform, the product enables website publishers and mobile developers to embed stock trading directly from their site or app.
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Upon integrating the Trade It API, stock symbols, ETFs and company names became clickable on apps and websites. Upon clicking, Trade It opens a trading platform interface, and creates an order ticket for the underlying stock. Users are then able to connect their brokerage accounts to trade directly from the embedded interface that operates with a publisher’s website or trading related app.
According to Trading Ticket, for Trade Its initial launch, the technology will soon be available on mobile apps for including Stock Tracker, Stocks Live, Rubicoin, and Investr. In addition, Trade It is expected to be available soon on several notable financial portals including Benzinga, MarketWatch, The Motley Fool, and TheStreet.com.
Announcing the funding, Nathan Richardson, Co-Founder and CEO of Trading Ticket commented regarding the benefits for publishers: “Trade It solves the three most difficult problems in mobile trading. Speed to trade for users, order volume for brokers, and a direct monetization opportunity for publishers who don’t want the conflict of becoming a broker-dealer.”
Ramneek Gupta, Managing Director and Co-Head of investing at Citi Ventures added: “Trading Ticket is the first financial technology company to integrate mobile trading seamlessly into online publishing platforms.”