Saxo Bank announced today (Wednesday) that the position of Head of Go-to-Market for MENA, the UK, and Switzerland has been filled by Tara Tyan. Tyan brings extensive experience in retail investment and contracts for difference (CFDs) industries.

Tyan Appointed as Head of Go-to-Market at Saxo Bank

Tyan has been associated with Saxo Bank since 2018 when she took over as the Regional Head of Marketing. Since June, she has been serving as the Interim Global Head of Go-to-Market and has now officially been appointed as the head of this division for the MENA region, the UK, and Switzerland.

"I'm happy to share that I'm starting a new position as Head of Go-to-Market for MENA, UK & Switzerland at Saxo Bank," Tyan commented on her social media.

The new Head of Go-to-Market has over eighteen years of professional experience and a decade of direct experience in the FX/CFDs industry. Interestingly, this is her second stint with Saxo Bank. She first joined the company for two years in June 2015 as the Marketing Manager for the MENA region.

Prior to this, she worked as the Global Events Manager for FxPro and the Regional Marketing Manager for Easy Forex. During a year-long break from Saxo Bank, she served as the Senior Marketing Manager at Equiti.com and the Marketing Director at JM Financial Brokerage.

Saxo's Million Clients and $100 Billion in Assets

Recently, Saxo Bank revealed that it has crossed the $100 billion mark in total assets, which is a significant landmark in the institution's trajectory. This achievement arrives as the bank navigates a complex macroeconomic landscape, underscoring its resilience and growth in both client deposits and numbers. The bank took more than 25 years to accumulate $20 billion in client assets but has managed to multiply this figure fivefold to surpass $100 billion in just half a decade.

Concurrently, the bank has set another record by supporting more than one million clients on its platform, reflecting a broader global trend of individuals taking more control over their financial investments.

Kim Fournais, the Founder and CEO of Saxo Bank, highlighted that reaching this milestone demonstrates the bank's capability to sustain its expanding customer base and steer through turbulent markets.

However, according to the latest trading volume report, Saxo Bank experienced a month-over-month decrease of 5.5% in forex trading in July, while volumes fell to $112.9 billion from $119.5 billion in the preceding month. This also marked a slight year-over-year decline of 2.5% in FX demand.