The neobank has hired a new Brand Marketing VP, Digital Marketing Director and Labor Relations Director.
The new appointments include Carine van der Heijden, Kertu-Liina Lehismae and Nicole Heider
N26
N26, the
German neobank with headquarters in Berlin, announced the appointment of
three new senior executives today to strengthen its extended leadership team.
The company
has brought on board Carine van der Heijden as the Vice President of Brand Marketing,
Kertu-Liina Lehismae as the Director of Digital Marketing and Global Media, and
Nicole Heider as the Director of Labor Relations and Employment Law.
With their combined decades of experience, these new hires bring valuable skills and
expertise from global brands like Amazon and Booking.com.
N26 Hires Three Women as
Directors
According
to Valentin Stalf, the CEO and Co-Founder of N26, these new hires are vital
to the company's success and will help steer N26 toward sustainable growth.
With these new appointments, the mobile bank is confident in its ability to
provide high-quality marketing and labor relations while still driving growth.
Carine van der Heijden
Carine van
der Heijden, with over a decade of experience in marketing leadership roles, has joined N26 as the Vice
President of Brand Marketing, Activation and Content. In this role, she will
lead the next stage of N26's brand development across production, operational
and creative growth functions.
Van der
Heijden's extensive background in defining and executing global brand marketing
strategies, creative ideation, execution, and production during her seven-year
tenure at Booking.com makes her a valuable asset in developing N26's
brand strategy.
"It is
an honor to join the talented team that positioned N26 as a leader in Europe's
digital banking market," van der Heijden commented.
Kertu-Liina
Lehismae has returned to N26 as the Director of Digital Marketing and Global Media,
bringing over a decade of experience in marketing and media. Her
responsibilities include driving sustainable growth strategies, overseeing growth
and digital marketing, and leading all of N26's global media efforts.
Previously,
Lehismae had joined N26 during its earlier growth stages in 2018 and
subsequently led Performance Marketing at the real estate transactions
platform, McMakler.
Lastly,
Nicole Heider has been appointed as N26's new Director of Labor Relations and
Employment Law. With 14 years of experience in employment, labor law, and
various other areas of law, Heider will oversee N26's compliance with employment laws and regulations, working
closely with its Works Council.
Nicole Heider
Heider, who
was formerly Amazon's Head of Marketplace and Prime Legal for the DACH region,
will join the N26 team in May 2023. Van der Heijden and Lehismae began their
new roles two weeks ago.
Stalf concluded
that N26's new hires bring diverse experience and expertise to the mobile
bank's leadership team. With their skills and knowledge, N26 is confident in
its ability to continue providing world-class banking services to its customers
and to drive sustainable growth.
N26 Enters the World of
Cryptocurrencies
N26 is part
of a group of financial institutions known as 'neobanks' or 'challenger banks.' These institutions operate solely online, offering financial services through
mobile apps and websites rather than physical branches. Neobanks aim to
provide a more convenient, accessible, and user-friendly banking experience
through the use of innovative digital tools and technologies.
These
digital banks are gaining popularity, especially among younger generations who
are well-versed in digital technology and value flexibility and convenience.
Some notable neobanks include Chime, Revolut, Monzo, and N26. In 2020,
after raising $100 million in Funding Round D, N26 was valued at $3.5 billion.
By October 2021, the valuation was already at $9 billion.
As part of
its ongoing expansion into new financial services, N26 launched a
cryptocurrency trading product called N26 Crypto in October last year.
Customers in Austria were the first to experience the new features through the
N26 app, with other markets being added gradually. By mid-January, N26 Crypto
became available to traders in five additional countries: Belgium, Germany,
Ireland, Portugal, and Switzerland.
According
to the company, N26 Crypto offers one of the broadest selections of
cryptocurrency assets among rival banking applications. The product was
developed in collaboration with Bitpanda Asset Management GmbH, which recently
launched in Austria and is responsible for executing trades and providing
custodian services.
N26, the
German neobank with headquarters in Berlin, announced the appointment of
three new senior executives today to strengthen its extended leadership team.
The company
has brought on board Carine van der Heijden as the Vice President of Brand Marketing,
Kertu-Liina Lehismae as the Director of Digital Marketing and Global Media, and
Nicole Heider as the Director of Labor Relations and Employment Law.
With their combined decades of experience, these new hires bring valuable skills and
expertise from global brands like Amazon and Booking.com.
N26 Hires Three Women as
Directors
According
to Valentin Stalf, the CEO and Co-Founder of N26, these new hires are vital
to the company's success and will help steer N26 toward sustainable growth.
With these new appointments, the mobile bank is confident in its ability to
provide high-quality marketing and labor relations while still driving growth.
Carine van der Heijden
Carine van
der Heijden, with over a decade of experience in marketing leadership roles, has joined N26 as the Vice
President of Brand Marketing, Activation and Content. In this role, she will
lead the next stage of N26's brand development across production, operational
and creative growth functions.
Van der
Heijden's extensive background in defining and executing global brand marketing
strategies, creative ideation, execution, and production during her seven-year
tenure at Booking.com makes her a valuable asset in developing N26's
brand strategy.
"It is
an honor to join the talented team that positioned N26 as a leader in Europe's
digital banking market," van der Heijden commented.
Kertu-Liina
Lehismae has returned to N26 as the Director of Digital Marketing and Global Media,
bringing over a decade of experience in marketing and media. Her
responsibilities include driving sustainable growth strategies, overseeing growth
and digital marketing, and leading all of N26's global media efforts.
Previously,
Lehismae had joined N26 during its earlier growth stages in 2018 and
subsequently led Performance Marketing at the real estate transactions
platform, McMakler.
Lastly,
Nicole Heider has been appointed as N26's new Director of Labor Relations and
Employment Law. With 14 years of experience in employment, labor law, and
various other areas of law, Heider will oversee N26's compliance with employment laws and regulations, working
closely with its Works Council.
Nicole Heider
Heider, who
was formerly Amazon's Head of Marketplace and Prime Legal for the DACH region,
will join the N26 team in May 2023. Van der Heijden and Lehismae began their
new roles two weeks ago.
Stalf concluded
that N26's new hires bring diverse experience and expertise to the mobile
bank's leadership team. With their skills and knowledge, N26 is confident in
its ability to continue providing world-class banking services to its customers
and to drive sustainable growth.
N26 Enters the World of
Cryptocurrencies
N26 is part
of a group of financial institutions known as 'neobanks' or 'challenger banks.' These institutions operate solely online, offering financial services through
mobile apps and websites rather than physical branches. Neobanks aim to
provide a more convenient, accessible, and user-friendly banking experience
through the use of innovative digital tools and technologies.
These
digital banks are gaining popularity, especially among younger generations who
are well-versed in digital technology and value flexibility and convenience.
Some notable neobanks include Chime, Revolut, Monzo, and N26. In 2020,
after raising $100 million in Funding Round D, N26 was valued at $3.5 billion.
By October 2021, the valuation was already at $9 billion.
As part of
its ongoing expansion into new financial services, N26 launched a
cryptocurrency trading product called N26 Crypto in October last year.
Customers in Austria were the first to experience the new features through the
N26 app, with other markets being added gradually. By mid-January, N26 Crypto
became available to traders in five additional countries: Belgium, Germany,
Ireland, Portugal, and Switzerland.
According
to the company, N26 Crypto offers one of the broadest selections of
cryptocurrency assets among rival banking applications. The product was
developed in collaboration with Bitpanda Asset Management GmbH, which recently
launched in Austria and is responsible for executing trades and providing
custodian services.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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▶️ YouTube: /@financemagnates_official
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We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
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Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
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⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
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⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
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We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
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📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
