United Fintech Strengthens Sales Team by Hiring George Govier

He joined the UK startup after spending five years at Goldman Sachs.

United Fintech, the venture launched by industry veteran Christian Frahm last November, announced on Wednesday the appointment of George Govier as a Sales Executive.

He will be based in London and will have a European remit, focusing on the sales of all products from within United Fintech’s portfolio. As Finance Magnates reported earlier, United Fintech acquired stakes in two fintech companies: NetDania and TTMzero.

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Commenting on his new role, Govier said: “I have seen first-hand the current focus and challenges within investment banks and hedge funds on digitizing their operations. United Fintech, with its growing portfolio of innovative capital markets solutions, is ideally positioned to provide them with the help and products they need in order to transition to a digital world.”

Govier joined United Fintech from Goldman Sachs, where he spent the entire five years of his career. There he worked in prime brokerage within the investment bank’s global market division and handled European hedge funds to launch new funds with the bank.

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“George is a fantastic addition to our team and another high-caliber hire. He brings a wealth of relevant experience to United Fintech in terms of relationship management and has a proven track record in understanding clients’ needs and cross-selling relevant solutions,” United Fintech’s Partner and Head of Sales, Tom Robinson said.

Building the Team

Frahm, who is known for founding the CFH Group, is slowly strengthening his team at the new venture. He had poached former CHF Group CEO Marc Levin earlier this year to join Ultimate Fintech as a Partner and Chief Operating Officer.

At United Fintech, Govier will report to Joshua Green, the company’s senior Sales Manager for the UK and Ireland, who himself joined last February.

“Our team is growing rapidly and between us, we have an impressive network of contacts in banks and financial institutions globally and an in-depth understanding of how best to help them to digitize their operations with innovative, cost-saving capital markets products,” Robinson added.

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