UBS has continued making strategic hires in Asia during 2017, with its latest appointment helping bolster its innovative technology agenda in the region. Cat Rust joins the lender with immediate effect, stepping into the role of Head of Innovation Technologies for Greater China.
Ms. Rust joins UBS after a lengthy career spanning over twenty-five years that’s seen her work in such areas as business management, internet consultancy, as well as other roles focusing on digitalization. In her new role Ms. Rust will be based out of Hong Kong, reporting to Alice Page, the bank’s Chief of Staff in the country.
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In this capacity she will be emphasizing client engagement as a key focus, helping secure UBS’ global footprint in Asia. The lender’s Asian business has been a bright spot over H1, having already helped boost revenues in what has been a rocky string of financial quarters for the banking industry, namely back in Europe.
Ms. Rust joined UBS from Exicon Ltd., where she worked as its Chief Operating Officer (COO) for over a decade. At the digital portfolio management platform, she helped drive app downloads and engagement, her work with the latter ultimately paving the way for her appointment at UBS.
She has held senior positions at other venues from multiple sectors, including the Catalyst Group and Exicon Consulting. She also worked at Icon Medialab and Eurest, among other stops dating back to 1991, according to information made public on her Linkedin profile.