The investment bank unit of Swiss bank UBS has added a new hire to its marketing team in foreign exchange, fixed income and rates products. According to publicly available information on LinkedIn, the financial institution picked experienced marketing executive Nicholas Reed to bolster its team.

Mr Reed will be based in London and will be responsible for devising the marketing strategy of the Swiss bank’s investment banking unit in Europe, Middle East and Africa (EMEA). The firm aims to expand the set of services related to fixed income, foreign exchange and credit products.

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The new marketing executive of the investment banking unit of UBS comes with a solid background in the financial sector.

Reed served as the electronic markets marketing manager for 5 years in the London premises of French bank BNP Paribas after having worked as a marketing manager for the electronic foreign exchange and insurance business of Eurobase international.

The investment banking unit of Swiss is providing a series of services to a global clientele. As for the London based EMEA focused unit, the company is centering on the quality of its execution services and stable access to the world’s capital markets.

In addition the bank is providing its clients with a set of advisory services and research. The investment bank of UBS is an active participant in capital markets flow activities and is operating one of the leading foreign exchange prime broker businesses.

Last January, UBS was one of the first major banks to announce that it did not suffer any losses as a result of the removal of the Swiss franc exchange rate cap relative to the euro. Switzerland’s largest bank came prepared for the turmoil that has substantially reshaped the foreign exchange prime broker business throughout the last couple of quarters.