Saxo Bank, a Danish investment bank that specializes in online trading and investment, announced on Tuesday that Steve Weller would become Chief Executive Officer (CEO) of the Middle East and North Africa (MENA) region.
Weller will work from the company’s office in Dubai and report to Damian Bunce – Saxo Bank’s Chief Client Officer. His new role will mean he is responsible for growing and developing Saxo Bank’s client base in the MENA region. Specifically, the firm wants to target traders, investors, and wholesale clients.
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Commenting on Weller’s appointment, Bunce stated: “The MENA region is central to Saxo Bank’s strategy and we have a truly unique offering to bring to the market. We need to execute effectively on the many opportunities and I am very excited that Steve will lead these efforts.”
Saxo Bank in safe hands
The appointment will come as no surprise to some given Weller’s extensive industry experience. Prior to his appointment, Weller was Global Head of Sberbank of Russia’s FX business. He has also held executive positions in the FX teams of Barclays and Lehman Brothers.
Weller discussed his move to Dubai, saying: “I am truly excited to join Saxo Bank and very much look forward to helping develop our business in Dubai and the wider MENA region. With the financial industry’s attention increasingly turning to technology and digital client experience, Saxo’s reputation in fintech makes it the perfect place to operate in order to be at the forefront of these developments.”