Royal Bank of Scotland (RBS) parent NatWest Group has appointed Jennifer Tippin as Chief Transformation Officer in London, according to market sources.
In her newly created role, Tippin will be responsible for maximising the customer experience as the bank progresses its digital transformation strategy.
She will also chair NatWest’s Transformation and Cost committee to oversee and track the outcomes of the bank’s three-year investment agenda.
Taking up her role later this year, Tippin will be a member of the bank’s executive committee, reporting directly to CEO Alison Rose, who has embarked on a strategic repositioning of the bank with a strong focus on customer experience.
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More that 15 of industry experience
A 15-year veteran of Lloyds Banking Group, Tippin has spent the past three years as a Group Director, People and Productivity at the firm.
She also worked as a Non-Executive Director, Lloyds Bank Corporate Markets and as a Group Organisation Design and Cost Management Director at Lloyds.
Tippin had joined the bank in 2009 as a Shared Services Director.
Her career began in 2003 as a Vice President, Global Sales at Invensys, acquired by Schneider Electric, an energy and automation digital solutions provider, where she led global projects in the oil and gas sector.
“While right now our collective focus is on ensuring our customers and staff get the support they need in these extremely challenging circumstances, it’s important that we also look ahead. Jen brings a wealth of experience in leading the kind of customer journey transformation that will be central to the successful delivery of our purpose-led strategy as we create a better experience for our customers, with strong controls, at lower cost,” Rose says.