Client onboarding platform provider Muinmos is expanding into the Middle East market with the appointment of Nadeem Sa'adeh as Regional Business Development Director, marking the company's first strategic hire in the region.

RegTech Firm Muinmos Taps Middle East Growth with Key Regional Hire

Sa'adeh will spearhead the RegTech firm's growth initiatives in the MENA region, focusing on expanding Muinmos' client portfolio among regulated brokers, banks, digital wallet providers, and crypto firms. His role encompasses sales, strategic partnership development, and regulatory relationship management.

"With the rapid pace of growth in the region, having a comprehensive solution that delivers both exceptional KYC capabilities and automated client onboarding decisions is invaluable," Sa'adeh said, highlighting the platform's unique position in the market.

Sa'adeh brings over a decade of technology and business development experience in the FinTech and RegTech sectors. His previous roles include positions at PLUGIT, ADSTRA, and IDWise, where he developed expertise in eKYC solutions and regional regulatory requirements.

Earlier this year, Muinmos appointed another C-level executive and governance expert, Anders Kirketerp-Møller, to its board. Prior to joining Muinmos, Kirketerp-Møller spent nearly seven years at LEGO, where he led board and chair activities across the construction toy company’s ecosystem and advised the owner family on governance matters.

“No other solution exists with the capabilities of Muinmos’ client onboarding platform. I am really looking forward to helping financial institutions to transform and fully automate their onboarding processes so that they can onboard clients quicker and more effectively, whilst also meeting all their regulatory requirements.”

Strategic Expansion

The appointment represents a calculated move into a high-growth market for Muinmos, whose automated platform streamlines know-your-customer (KYC) processes, regulatory classification, and client risk assessment into a single workflow.

"This is a significant and strategic hire for Muinmos," said Remonda Kirketerp-Møller, Founder & CEO. "Nadeem brings a wealth of expertise, including experience in selling compliance and eKYC products, local knowledge and an excellent network of contacts."

Recently, the Danish RegTech company partnered with cryptocurrency firm XBO.com to enhance user onboarding for crypto exchanges. This collaboration aims to increase speed, efficiency, and compliance with regulatory standards. By integrating Muinmos' SaaS platform, XBO.com seeks to improve user experience and strengthen its risk management capabilities.

In May, Muinmos collaborated with Blade Labs to integrate its client onboarding platform into Blade Labs' digital asset platform. This partnership aims to streamline the client onboarding process and address challenges faced by compliance officers in the digital assets sector.