Shir Shalom, who recently departed from eToro after nearly four years leading various projects related to risk management, has been appointed as Head of the Economic Department at Phoenix Financial. The move comes just weeks after Shalom announced her exit from the trading platform.

From eToro to Phoenix Financial

In her new position at Phoenix Financial, Shalom will lead the Economic Department, leveraging her extensive experience in risk management and financial services. Like eToro, Phoenix is also an Israeli-based company. It has been operating in the market for 75 years and manages assets valued at over $140 billion.

During her tenure at eToro, Shalom worked closely with Deputy CEO Hedva Ber and Chief Risk Officer Sharon Biran to enhance the company's risk management framework. She initially joined the firm in October 2021 as Chief of Staff in the Global COO and Deputy CEO Office.

“After years of doing—executing and building—it's time to say goodbye to eToro,” Shalom stated a month ago. “Forever an eTorian.”

Prior to her time at eToro, Shalom built her career at consulting firms, spending over five years at Accenture Israel where she rose to Technology Consulting Manager in the Financial Services Industry. She also held positions at KPMG Israel, conducting financial audits and compliance assessments for major financial institutions.

IPO Plans Back on Track

Her departure in early April marked the second high-profile exit from eToro in recent months, following veteran marketing expert Shiran Herzberg's departure after 13 years with the company.

The moves came at a time when eToro continues preparations for its anticipated public offering, which was temporarily suspended due to market volatility related to trade tensions.

This week, however, it was reported that the IPO is back on the table, with the company aiming to raise $500 million and reach a $4 billion valuation.

eToro reported $931 million in commissions by the end of 2024, a 45.6% increase from the previous year.