Caplin Adds Three Markets Veterans to Support Expansion Plans

The three new members are Keith Hill, Campbell MacPherson and Claus Holmark Asved.

Desktop and mobile e-trading technology provider Caplin Systems announced this Thursday that it has made three senior appointments to support its growth in Asia, Scandinavia, and in the Europe, Middle East and Africa (EMEA) region.

The three new members are Keith Hill who joins as an Advisory Board Member, Campbell MacPherson who is the Head of Business Development for APAC and Claus Holmark Asved, who was previously a consultant for the firm, now holds the title of Head of Business Development for Scandinavia and Germany.

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Keith Hill joins Caplin with 35 years in FX

Based in London, Hill will be responsible for the global business development strategy. He joins the tech firm with more than three decades in the financial industry, with a focus on foreign exchange (forex).

Keith Hill of Caplin Systems
Keith Hill, Advisory Board Member at Caplin Systems
Source: LinkedIn

During his 35-year career, Hill has specialized in electronic forex sales management globally. Before he was at Caplin, Hill was the Global Head of e-FX Sales at Société Generale, where he managed a global sales team.

Prior to his stint with the French bank, Hill was the Head of EMEA sales at FXall. He jumped aboard the company in its early years of development and, according to the statement, drove significant growth through sales to both banks and the buy-side.

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Campbell MacPherson brings Global Markets sales and tech experience

Campbell MacPherson of Caplin Systems
Campbell MacPherson, Head of Business Development for APAC at Caplin Systems
Source: LinkedIn

MacPherson will be based in Sydney in his new role. For the past 30 years, he has been working in Global Markets sales and technology roles, spanning across multiple sectors such as FX and money markets, futures, precious metals and exchange-traded funds (ETFs).

From July 2018 up until December of last year, MacPherson was working at Thomson Reuters in Australia. While here, he was the Sales Director for sell-side accounts. He has also held multiple roles with top financial firms such as the Australian Securities Exchange (ASX) and the Commonwealth Bank of Australia, to name a few.

Caplin adds Danske Bank veteran Claus Holmark Asved

Completing the trio is Asved, who also brings 30 years of experience in the FX industry. Before he was a consultant with Caplin, he worked at Jyske Bank as Senior Business Developer for FX and derivatives.

Claus Holmark Asved of Caplin Systems
Claus Holmark Asved, Head of Business Development for Scandinavia and Germany at Caplin Systems
Source: LinkedIn

The bulk of his career was spent at Danske Bank where he worked for 27 years. During this time, he held a number of roles with his most recent one being the Head of eFX.

Commenting on the new additions, John Ashworth, CEO of Caplin, said: “We are very happy to welcome Keith, Cam and Claus to our growing team. Combined they bring almost 100 years of experience in capital markets technology sales and provide unrivalled domain knowledge, business development expertise and a wealth of senior industry relationships.” 

“As capital markets continue to evolve Caplin is seeing an increasing global demand for our technology solutions and Keith, Cam and Claus will each play a significant role as we continue to work with a growing list of banks and platforms of all sizes.”

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