B2C2 Appoints Rob Catalanello CEO of US Operations

B2C2 has added Wall Street executive Rob Catalanello to its leadership team.

According to the London-based market maker’s website, Catalanello - who has been appointed as chief executive officer of B2C2 USA - will be attempting to expand its business in America.

Catalanello has almost thirty years of experience working in the foreign exchange markets.

Most recently, he was a senior partner at Hibernia Metallum, an advisory firm to companies dealing in cryptocurrency, FX, e-commerce, and commodities.

Prior to that, Catalanello spent just over a year as global head of sales at Edgewater Markets - a non-bank Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term provider.

The new CEO also has an array of experience at major institutional players. For instance, he spent a decade at Credit Agricole AIB, including a five-year stint as head of FX for the Americas.

Alongside this, Catalanello also worked as global head of FX sales at Merrill Lynch for almost five years and, over the course of six years, worked in a number of different positions in Goldman Sachs’ FX sales division.

New Jersey now, Manhattan later

In his new role, Catalanello will be based in New Jersey, close to New York’s financial district.

The company may open an office in Manhattan once it secures the requisite regulatory approvals it needs to do business in New York state.

According to CoinDesk, Catalanello is currently B2C2's only representative in the US, but this is likely to change as the business grows.

Though many firms are now trying to enter into the institutional space, B2C2 has been targeting businesses and high net worth individuals for some time.

In early 2018, the company claimed that it was taking orders for Bitcoin Bitcoin While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that Read this Term worth $50 million.

Things went downhill for the firm temporarily with some reports from mid-2018 suggesting the company’s CEO, Max Boonen, was looking to sell for $50 million. But, having improved its technology, it seems the company - despite the current bear market - is on the up again.