Ariel View Of The Boardroom - British Financial Markets Software Firm Readies Itself For Rebranding And Makes Senior Level Appointments

British financial trading software company Ariel Communications Ltd has appointed a series of new senior executives and commenced an organizational sea-change as it prepares to reposition itself in the market place.

Based in Hemel Hempstead, England, the firm today announced that Simon Cox has been appointed the new Chief Executive Officer following a promotion from Chief Operating Officer within the firm.

Phil Martin, Head of Product, will assume Simon’s former role as Chief Operating Officer.

In the boardroom, former joint CEO of E*TRADE's UK operation Julian Costly has joined Ariel Communications' as Non-Executive Director. The new appointments signify a major change in the company’s approach to the market, brand, product and service offering. Simon Cox replaces Angus Clacher, who resigned as CEO in March, 2013. The appointments of Mssrs. Cox, Martin and Costly have been thoroughly welcomed by the company’s shareholders, senior management team, and customers, according to a public announcement by the firm.

The company has already undertaken work to re-position, re-brand, review all internal processes, and has also established a major strategic partnership in the Asia-Pacific region. Mr. Cox started his career in IT as a support specialist before moving into key account management. He joined Ariel Communications in 2007 having spent over 14 years in project and account management including establishing the Business Services department for Petards Limited.

He has been involved in major projects such as the completion of the British Library, the city-wide CCTV network for the Metropolitan Police Force and the roll-out of ICT across the Metropolitan Police Force traffic fleet.

He has an MBA from the University of Leicester. Mr. Martin has over 11 years’ experience managing people, projects, products, and businesses. He spent four years with the Laurel Pub Company before joining the City Credit Capital brokerage house as an Assistant Project Manager. Subsequently, he went on to become the Business/Project Development Manager.

His role encompassed product management, business development, Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and product training. Mr. Martin joined Ariel in 2010 where the company has leveraged his detailed knowledge of online derivatives trading as Head of Product. Julian Costley has held many senior roles in the financial services sectors. He was the CEO of stockbroking firm E*TRADE UK.

Earlier in his career Mr. Costly played a key role at Thomson Reuters defining their Equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term product strategy in the lead up to ‘big bang’ before becoming an overseas country manager. Having held leading roles within BSkyB, France Telecom, and BT, Julian offers a wealth of skills and experience on which Ariel can draw as it moves forward.

In addition to his professional commitments, Mr. Costly is a mentor, course judge and visiting lecturer at London Business School and at Oxford University