Binary options broker Anyoption has hired Daniel Benor as chief operating officer. The new COO has apparently been brought in by the firm to free up the CEO Nadav Zohar to focus on an upcoming IPO. Before joining Anyoption, Benor was head of product at PLAYWISE, a developer of web platforms for online gambling games.
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Anyoption is considered one of the biggest binary options brokers in the world with a reported market share of 20%. According to estimations, the company has revenues of $40-$50 million a year and 100,000 active clients a month. The firm was founded by Shai Ben-Asulin, Shai Datika and Shai Cahlon and employs an estimated 230 people worldwide.
Anyoption is known to be planning to publicly list its shares for trading on the London Stock Exchange Alternative Investment Market (LSE AIM) in order to raise about £30 million for acquisitions of online advertising companies in the US, EU, Australia and Japan. The broker has reportedly already hired the services of a British investment group, Shore Capital, which specializes in access to the London capital markets.