Adam Field has taken up a new role at Investing.com as its Senior Vice President (SVP) Revenue and Blockchain. He becomes the latest individual to transition out of the FX field into a more blockchain-oriented position.
Mr. Field joins Investing.com from FXEmpire, having worked previously as its VP of Business Development. His new role will see him focus on a wide range of traditional responsibilities, including a blend of duties assumed by a VP of Sales and Chief Marketing Officer.
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In addition, he will help oversee Investing.com’s entire revenue value chain, as well as the firm’s go-to-market strategies and revenue performance. In this capacity he will also be responsible for defining and maintaining the revenue strategy, designing and integrating the revenue system, and designing and launching revenue programs.
Field will also oversee a multitude of operations, including the group’s monetization, sales, and customer success departments. He steps into the new role with immediate effect.
He worked at FXEmpire for over three years while based out of Tel Aviv. As its VP of Business Development he headed multiple operations at the group, including sourcing, executing and maintaining digital strategic partnerships. He also focused on segments such as direct revenue, audience development, content distribution, and circulation marketing.
Prior to joining FXEmpire in 2014, he also worked at Loft Esther Ha’Malka LLC for over three years, dating back to 2010. In this role he helped promote the company’s products and services in order to capture greater market share and to develop new markets, according to information made public on his Linkedin profile.