Are Facebook Ads an Effective Marketing Tool?
- Facebook currently allows for a couple ways to advertise. Some are there to increases engagement with content already on Facebook.
Facebook currently allows for a couple ways to advertise. Some are there to increases engagement with content already on Facebook, others are there to direct people to your site directly. In addition, there’s the possibility to work with RTB technology and retarget visitors to your site with an ad on Facebook.
The page promoting, post boosting ways to advertise on Facebook are really only relevant for a longer term engagement strategy and are suitable to increase brand awareness and attitude. With those tactics, you are basically paying to market to them another day; to allow your brand to be top of mind when the decision moment comes or to persuade those “unwilling” users to buy your product somehow.
What you are doing in those cases is actually trying to get people that are in communication/passive reading mode to take action and that’s never a good place to be in if your goal is direct sales. If, on the other hand, you are using direct Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term tactics on Facebook and advertising your product directly, the one and only metric of success is ROI. The ROI of push advertising on Facebook is not great for brokers but it very much depends on the country and specific product promoted and certainly not the first avenue for paid advertising I would recommend. But it’s worth a test to see if it can be made to work.
As for retargeting on Facebook, this is a tactic every broker should use in our opinion (in combination with retargeting elsewhere) and there are lots of RTB companies (including MediaGroup) that offer this possibility.
Facebook currently allows for a couple ways to advertise. Some are there to increases engagement with content already on Facebook, others are there to direct people to your site directly. In addition, there’s the possibility to work with RTB technology and retarget visitors to your site with an ad on Facebook.
The page promoting, post boosting ways to advertise on Facebook are really only relevant for a longer term engagement strategy and are suitable to increase brand awareness and attitude. With those tactics, you are basically paying to market to them another day; to allow your brand to be top of mind when the decision moment comes or to persuade those “unwilling” users to buy your product somehow.
What you are doing in those cases is actually trying to get people that are in communication/passive reading mode to take action and that’s never a good place to be in if your goal is direct sales. If, on the other hand, you are using direct Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term tactics on Facebook and advertising your product directly, the one and only metric of success is ROI. The ROI of push advertising on Facebook is not great for brokers but it very much depends on the country and specific product promoted and certainly not the first avenue for paid advertising I would recommend. But it’s worth a test to see if it can be made to work.
As for retargeting on Facebook, this is a tactic every broker should use in our opinion (in combination with retargeting elsewhere) and there are lots of RTB companies (including MediaGroup) that offer this possibility.