Are Analytics Sites Like Alexa A Viable Measure For Web Traffic?

No they are not. It will give you some notion of the popularity of a site but time and time again people looking at this have found that the data is directionally and discretely wrong.

There are quite a few services like Alexa, including Compete, Nielsen Online, Comscore, Hitwise, Quantcast, SimilarWeb and various google tools – all are useful in some way but not to take at face value, traffic wise due to various reasons.

The reason a site like Alexa is not accurate is because they rely on the usage of toolbars that collect traffic data, but the audience that use them is notoriously unrepresentative of the population at large.

The only way to get really accurate data is to get access to web Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term numbers somehow. In the absence of this, Nielsen Online and Comscore data is useful, but expensive (and they certainly also have their own limitations).