Cryptocurrency trading firm Cumberland announced on Tuesday that it has launched a spot trading platform for its customers.
Called Marea, the new platform will allow clients to place orders online and interact with members of the Cumberland team.
The new platform will replace older, more archaic methods of doing business that the market maker had been using previously.
Prior to the launch of Marea, traders that wanted to use Cumberland’s services would interact with the company via online messaging services such as Skype.
Traders could also call up brokers working at the company to place orders and inquire about prices.
Though this may sound like some 1980s, Wolf of Wall Streetesque throwback, many cryptocurrency firms have been conducting business this way.
The reason for this is that many institutional traders have found voice brokering services to be more trustworthy, and hence less risky, than trading via online cryptocurrency exchanges.
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Crypto firms chasing institutional investors
In fact, the launch of Marea is indicative of a wider trend in the cryptocurrency market today.
With retail interesting petering out, market makers, brokers, and exchanges are turning their attention to the institutional trading world.
As this is something of a new development, it’s unclear as to how successful those efforts have been.
Speaking to Finance Magnates last month, Edward Woodford, the Chief Executive Officer of institutional-only exchange Seed CX, said that interest in digital assets is growing amongst major financial institutions.
For many people in the foreign exchange and contracts for difference industry, this strategy will be nothing new. Brokers have long fluctuated between a model of targeting a large number of less wealthy investors and chasing a smaller number of wealthy clients.
In some ways, pursuing the latter model could be a positive for the cryptocurrency trading world as lots of poorer investors losing money tends to lead to greater regulatory scrutiny.