Indeed, the vast majority of token sale-backed projects started over the last two years are either dying a slow death or already gone; only a small number of these projects are still around, and an even smaller number is doing well.
One of these projects is Pledgecamp, a blockchain-based crowdfunding platform. Founded in January 2018 (after the massive ICO boom at the end of the previous year), the project counts a number of big names in the tech space among its advisors, including Randi Zuckerberg and Prince Abdullah.
A countless number of similar platforms have been launched and crushed by the sands of time. We spoke with Pledgecamp CEO and Co-Founder Jaehoon “J” Choi about what the project’s goals are, and how integrity and transparency are important to the success of any project.
Dear community members! Our public sale is now over. Thank you so much for participating!
Choi explained that “Pledgecamp is crowdfunding on blockchain – we call it crowdfunding 2.0. It is a next-generation crowdfunding platform that unites the decentralized systems of crowdsourcing and blockchain.”
“Our goal is to level the playground between companies and the community as well as give everyone in this world a chance to call themselves an entrepreneur.”
An American Tale and a Long History with Crowdfunding
CEO and co-founder of Pledgecamp Jae Choi’s origin story is akin to one of the ‘American dream’ tales of the days of yore. “I was born and raise in Seoul, South Korea I came to the states roughly 12 years ago with [the most] minimal English skill you can possibly think of.”
Following a short stint in med school, Choi’s interests turned toward economics. “During my college years, I had the privilege to work at investment banks to fast-growing startups. During this period, I realized being a scrappy and hungry entrepreneur was the route that I wanted to take post-grad.”
“Fast forward five years, I am now investing and advising other early-stage startup companies as well as wearing the hat of founder and CEO of Pledgecamp.”
While Pledgecamp itself was founded in January 2018, Choi explained that the team behind it has been collaborating since 2013. “Same team and founders started a hardware company back in 2013,” he told Finance Magnates. “Through the journey, we raised funds from accelerators, VCs and even from the Korean government.”
Throughout this five-year period, the team was also using one of the most famous centralized crowdfunding platforms on the market. “We launched four products via Kickstarter and became top 1% most funded companies on Kickstarter.”
Ultimately, this was the inspiration for Pledgecamp. “We decided to create our own tools and solutions that could fix [problems with existing crowdfunding platforms] which we have been working for quite a while...we realized that the solutions we are providing are best served on the blockchain. [This is how] Pledgecamp was born.”
Does the Crowdfunding Industry Really Need Blockchain?
Choi is a firm believer that Pledgecamp’s blockchain-based system is an improvement to the crowdfunding platforms that most people rely on today. “Our competitive advantage over centralized competitors such as Kickstarter is the ability to scale larger in a more open and decentralized manner, and superior features and cost savings to attract new users.”
How Pledgecamp is going to deal with issues in crowdfunding world?
“More specifically, the option for lower fees and greater support features (like the Market Network and Knowledge Center) to attract creators, Backer Insurance and accountability promises to protect backers, and a Token Economy that incentivizes users to participate in the ecosystem, hold tokens, and contribute more than just their money to projects.”
Pledgecamp is Aiming for New Global Frontiers
Choi said that Pledgecamp has also come much further than its blockchain-based competitors. “Within the crypto space, no major player has emerged among new projects such as Acorn Collective, KickICO, Starbase, and a few other minor platforms. The team possesses stronger industry experience, advisors, and a stronger product than these crypto competitors.
Choi explained that Pledgecamp’s strategy to overcome its competition is to widen its global user base. “Our main competition will be Kickstarter and Indiegogo, and our ultimate aim is to acquire these companies for their users and spread our superior product worldwide. First, blockchain is more global. Kickstarter is only allowed in 22 countries (11% of the world) and those who have eligible bank accounts and credit cards (35% of adults in the world are unbanked). “
“Opening up the platform will reach a much bigger market and [much more] funds: the world bank estimates the developing world can contribute up to $96 billion per year to crowdfunding, which is 1.8x bigger than VC investments.”
“Kickstarter and Indiegogo have not innovated since becoming popular in 2009 for funding art projects and music concerts. Kickstarter has resisted change and does not even have a full-time employee in China although 50 percent of their revenue is from tech and design products mostly built in China.”
Smart Contract-Based Backer Insurance is a Leg Up on Competition
Choi also said that Pledgecamp’s Backer Insurance presents an important advantage.
“If any centralized party wants to offer Backer Insurance, they will take on incredible cost and risk,” he explained. “They will need to be a custodian of large sums of money and protect it from theft and hackers. They will need to act as mediators in disputes because if it is up to them who receives the money, there will surely be lawsuits and customer complaints.”
Indeed, “the only fair way to do backer insurance is to align the incentives of all parties and allow the backers themselves to vote democratically.”
In Choi’s opinion, this is best accomplished through automation. “The smart contract will protect the funds and make the process fair and transparent. No other blockchain crowdfunding competitor has backer insurance or any of the other features we do; as a team, we are way more experienced with higher profile backers than any other crowdfunding project. They simply use crypto for crowdfunding, but we completely re-engineered the core model and brought lots of real innovation to it.”
Social Impact, Transparency, and Accountability
Choi explained that while improving the logistics and security of crowdfunding is important to Pledgecamp, this isn’t the company’s top priority. “Pledgecamp’s long term goal is to really bring social impact here as well as bringing transparency and accountability to where it belongs,” he told Finance Magnates. “There are big, addressable [problems in the] financial sector that leave investors at [a] loss along while diminishing trust within the community.”
“This is the reason why we would like to start with product crowdfunding vertical initially and expand into equity, p2p lending, ICO/STOs, and charity as well,” Choi said. In each of these initiatives, Choi believes that “all the verticals should embrace DAICO [(decentralized autonomous initial coin offering) values] to make sure accountability and transparency are brought to these industries.”
In an attempt to keep good with its own word, Pledgecamp has been working on some charitable initiatives of its own. “In terms of charity and social impact since 2018, we have been partnered with the Vatican and embracing Pope Francis’ message (or challenge) where we ‘pledged’ to help and incubate entrepreneurs who are Syrian refugees.”
Choi said that indeed, he would like to see Pledgecamp used by individuals from all economic backgrounds and life situations be able to use Pledgecamp successfully.
“We want to be known as a platform with full transparency and a place where anyone from anywhere can raise money...Our dream is to see Pledgecamp become overall the-go-to crowdfunding platform the world can trust and where, for example, Mom and Pop from Africa (wanting to open a bakery or a coffee shop) can raise money via Pledgecamp and onboard investors worldwide instantly with confidence.”
“Bringing the technology that can provide solutions to underlying problems that can have ripple effects into further problem solving is really our goal with expanding into different verticals,” he said.
Putting it All Together
So how does Pledgecamp work in a logistical sense?
Being a blockchain-based platform, the Pledegcamp network is powered by tokens called ‘PLG.’
“PLG is just like any cryptocurrency in that it allows transparency and open access to more people. It is used by the creator to reward users and hire partners, and it's used by backers to purchase products,” Choi said. “We use it to store campaign value in the backer insurance smart contracts.”
One important thing to note, however: “PLG is not a speculative currency and is linked in value to the listing fees generated by the platform. A user can stake PLG to non-trading and effectively turn it into CS (Camp Shares.)”
Users who own camp shares have governance rights over the platform, which are incentivized with monetary compensation. “CS holders become special users called Moderators and are entitled to receive the listing fees generated by the platform. Let’s say a user is a Moderator and owns 1% of all CS outstanding.”
“As a reminder, not all PLG will be CS, so the total pool of CS will be smaller than the total supply of PLG. As a moderator, this user gets an email that this campaign was flagged by users for selling illegal drugs. The moderator has the power to verify this campaign is in violation and votes to remove it along with other moderators. Because the moderator did his job, at the end of the month, he will receive listing fees. On Kickstarter, listing fees are easily $100,000 per day.”
“If Pledgecamp were generating similar fees, this Moderator would earn one percent of this for the month, or $30,000 in 30 days. At any time, the Moderator can unstake their CS back into PLG if they want to liquidate it, but it will take 30 days of vesting.”
“PLG can be stored within a user’s private wallet, exchange that we end up listing on but mainly on our platform wallet.”
These days, getting any project off the ground is a challenge.
Indeed, the vast majority of token sale-backed projects started over the last two years are either dying a slow death or already gone; only a small number of these projects are still around, and an even smaller number is doing well.
One of these projects is Pledgecamp, a blockchain-based crowdfunding platform. Founded in January 2018 (after the massive ICO boom at the end of the previous year), the project counts a number of big names in the tech space among its advisors, including Randi Zuckerberg and Prince Abdullah.
A countless number of similar platforms have been launched and crushed by the sands of time. We spoke with Pledgecamp CEO and Co-Founder Jaehoon “J” Choi about what the project’s goals are, and how integrity and transparency are important to the success of any project.
Dear community members! Our public sale is now over. Thank you so much for participating!
Choi explained that “Pledgecamp is crowdfunding on blockchain – we call it crowdfunding 2.0. It is a next-generation crowdfunding platform that unites the decentralized systems of crowdsourcing and blockchain.”
“Our goal is to level the playground between companies and the community as well as give everyone in this world a chance to call themselves an entrepreneur.”
An American Tale and a Long History with Crowdfunding
CEO and co-founder of Pledgecamp Jae Choi’s origin story is akin to one of the ‘American dream’ tales of the days of yore. “I was born and raise in Seoul, South Korea I came to the states roughly 12 years ago with [the most] minimal English skill you can possibly think of.”
Following a short stint in med school, Choi’s interests turned toward economics. “During my college years, I had the privilege to work at investment banks to fast-growing startups. During this period, I realized being a scrappy and hungry entrepreneur was the route that I wanted to take post-grad.”
“Fast forward five years, I am now investing and advising other early-stage startup companies as well as wearing the hat of founder and CEO of Pledgecamp.”
While Pledgecamp itself was founded in January 2018, Choi explained that the team behind it has been collaborating since 2013. “Same team and founders started a hardware company back in 2013,” he told Finance Magnates. “Through the journey, we raised funds from accelerators, VCs and even from the Korean government.”
Throughout this five-year period, the team was also using one of the most famous centralized crowdfunding platforms on the market. “We launched four products via Kickstarter and became top 1% most funded companies on Kickstarter.”
Ultimately, this was the inspiration for Pledgecamp. “We decided to create our own tools and solutions that could fix [problems with existing crowdfunding platforms] which we have been working for quite a while...we realized that the solutions we are providing are best served on the blockchain. [This is how] Pledgecamp was born.”
Does the Crowdfunding Industry Really Need Blockchain?
Choi is a firm believer that Pledgecamp’s blockchain-based system is an improvement to the crowdfunding platforms that most people rely on today. “Our competitive advantage over centralized competitors such as Kickstarter is the ability to scale larger in a more open and decentralized manner, and superior features and cost savings to attract new users.”
How Pledgecamp is going to deal with issues in crowdfunding world?
“More specifically, the option for lower fees and greater support features (like the Market Network and Knowledge Center) to attract creators, Backer Insurance and accountability promises to protect backers, and a Token Economy that incentivizes users to participate in the ecosystem, hold tokens, and contribute more than just their money to projects.”
Pledgecamp is Aiming for New Global Frontiers
Choi said that Pledgecamp has also come much further than its blockchain-based competitors. “Within the crypto space, no major player has emerged among new projects such as Acorn Collective, KickICO, Starbase, and a few other minor platforms. The team possesses stronger industry experience, advisors, and a stronger product than these crypto competitors.
Choi explained that Pledgecamp’s strategy to overcome its competition is to widen its global user base. “Our main competition will be Kickstarter and Indiegogo, and our ultimate aim is to acquire these companies for their users and spread our superior product worldwide. First, blockchain is more global. Kickstarter is only allowed in 22 countries (11% of the world) and those who have eligible bank accounts and credit cards (35% of adults in the world are unbanked). “
“Opening up the platform will reach a much bigger market and [much more] funds: the world bank estimates the developing world can contribute up to $96 billion per year to crowdfunding, which is 1.8x bigger than VC investments.”
“Kickstarter and Indiegogo have not innovated since becoming popular in 2009 for funding art projects and music concerts. Kickstarter has resisted change and does not even have a full-time employee in China although 50 percent of their revenue is from tech and design products mostly built in China.”
Smart Contract-Based Backer Insurance is a Leg Up on Competition
Choi also said that Pledgecamp’s Backer Insurance presents an important advantage.
“If any centralized party wants to offer Backer Insurance, they will take on incredible cost and risk,” he explained. “They will need to be a custodian of large sums of money and protect it from theft and hackers. They will need to act as mediators in disputes because if it is up to them who receives the money, there will surely be lawsuits and customer complaints.”
Indeed, “the only fair way to do backer insurance is to align the incentives of all parties and allow the backers themselves to vote democratically.”
In Choi’s opinion, this is best accomplished through automation. “The smart contract will protect the funds and make the process fair and transparent. No other blockchain crowdfunding competitor has backer insurance or any of the other features we do; as a team, we are way more experienced with higher profile backers than any other crowdfunding project. They simply use crypto for crowdfunding, but we completely re-engineered the core model and brought lots of real innovation to it.”
Social Impact, Transparency, and Accountability
Choi explained that while improving the logistics and security of crowdfunding is important to Pledgecamp, this isn’t the company’s top priority. “Pledgecamp’s long term goal is to really bring social impact here as well as bringing transparency and accountability to where it belongs,” he told Finance Magnates. “There are big, addressable [problems in the] financial sector that leave investors at [a] loss along while diminishing trust within the community.”
“This is the reason why we would like to start with product crowdfunding vertical initially and expand into equity, p2p lending, ICO/STOs, and charity as well,” Choi said. In each of these initiatives, Choi believes that “all the verticals should embrace DAICO [(decentralized autonomous initial coin offering) values] to make sure accountability and transparency are brought to these industries.”
In an attempt to keep good with its own word, Pledgecamp has been working on some charitable initiatives of its own. “In terms of charity and social impact since 2018, we have been partnered with the Vatican and embracing Pope Francis’ message (or challenge) where we ‘pledged’ to help and incubate entrepreneurs who are Syrian refugees.”
Choi said that indeed, he would like to see Pledgecamp used by individuals from all economic backgrounds and life situations be able to use Pledgecamp successfully.
“We want to be known as a platform with full transparency and a place where anyone from anywhere can raise money...Our dream is to see Pledgecamp become overall the-go-to crowdfunding platform the world can trust and where, for example, Mom and Pop from Africa (wanting to open a bakery or a coffee shop) can raise money via Pledgecamp and onboard investors worldwide instantly with confidence.”
“Bringing the technology that can provide solutions to underlying problems that can have ripple effects into further problem solving is really our goal with expanding into different verticals,” he said.
Putting it All Together
So how does Pledgecamp work in a logistical sense?
Being a blockchain-based platform, the Pledegcamp network is powered by tokens called ‘PLG.’
“PLG is just like any cryptocurrency in that it allows transparency and open access to more people. It is used by the creator to reward users and hire partners, and it's used by backers to purchase products,” Choi said. “We use it to store campaign value in the backer insurance smart contracts.”
One important thing to note, however: “PLG is not a speculative currency and is linked in value to the listing fees generated by the platform. A user can stake PLG to non-trading and effectively turn it into CS (Camp Shares.)”
Users who own camp shares have governance rights over the platform, which are incentivized with monetary compensation. “CS holders become special users called Moderators and are entitled to receive the listing fees generated by the platform. Let’s say a user is a Moderator and owns 1% of all CS outstanding.”
“As a reminder, not all PLG will be CS, so the total pool of CS will be smaller than the total supply of PLG. As a moderator, this user gets an email that this campaign was flagged by users for selling illegal drugs. The moderator has the power to verify this campaign is in violation and votes to remove it along with other moderators. Because the moderator did his job, at the end of the month, he will receive listing fees. On Kickstarter, listing fees are easily $100,000 per day.”
“If Pledgecamp were generating similar fees, this Moderator would earn one percent of this for the month, or $30,000 in 30 days. At any time, the Moderator can unstake their CS back into PLG if they want to liquidate it, but it will take 30 days of vesting.”
“PLG can be stored within a user’s private wallet, exchange that we end up listing on but mainly on our platform wallet.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
Following Bitcoin and Ether, Grayscale Files with SEC for Spot BNB ETF on Nasdaq
Featured Videos
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
