XBTO, a prominent international crypto finance firm, announced yesterday that the company has partnered with Inter Miami CF, a leading American professional soccer club.
According to the deal, XBTO will be the jersey sponsor of Inter Miami. The latest partnership is among the biggest deals in the history of Major League Soccer (MLS). The soccer club mentioned that the primary and secondary jerseys for Inter Miami will both have the XBTO logo, beginning on Friday, 17 September for the team’s home match vs the New York Red Bulls.
Commenting on the recent announcement, Jorge Mas, CEO and Managing Owner of Inter Miami, said: “We are pleased to welcome XBTO to our Inter Miami family and to be able to share another milestone with our fans. XBTO will be fully integrated across Inter Miami’s platforms beyond the jersey. Together we will raise awareness and build credibility, and further accelerate the social benefits of cryptocurrency through strategic initiatives as XBTO continues to redefine the next era of finance.”
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XBTO is currently providing crypto finance trading and liquidity pricing services to the world’s leading exchanges. Additionally, the company has expanded its capabilities significantly in the last few years. Moreover, XBTO has a team of more than 50 professionals.
Since the start of 2021, leading crypto companies have announced several partnerships with prominent football clubs around the world. Earlier this month, Crypto.com became an official partner of Paris Saint-Germain (PSG), a professional football club in France, through a multi-year partnership agreement. In July 2021, Socios.com announced a partnership with Inter Milan.
“As institutional adoption of crypto finance continues to grow, XBTO is dedicated to establishing greater trust, transparency and stability within the industry. Our partnership with Inter Miami brings us one step closer in our mission to advance crypto finance beyond the digital asset industry,” XBTO Founder and CEO Philippe Bekhazi commented on the latest partnership with Inter Miami CF.