Inter Milan, one of the leading Italian football clubs, recently announced that it has signed a sponsorship deal with socios.com, a leading blockchain-based fan engagement platform.
According to an official announcement, Socios.com has replaced Pirelli as the new front-jersey partner of Inter Milan for the 2021/22 season. As a part of the recent partnership, Inter Milan will promote the upcoming $INTER Fan Token as well.
Pirelli, a Milan-based multinational tyre manufacturer, sponsored Inter Milan’s front-jersey for more than two decades. According to the latest report by Italian newspaper Repubblica, Inter Milan’s recent deal with Socios.com is one of the largest in the history of Serie A.
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Commenting on the partnership, Alessandro Antonello, Corporate CEO of Inter Milan, said: “We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period. This jersey is of particular importance to us since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans.”
Inter Milan mentioned that its soon-to-be-launched token will create a new and exciting experience for the supported across the world. Inter Milan fans will become an integral part of the global digital community on socios.com. There will be a broad range of engagement opportunities for Inter Milan’s token holders on socios.com.
“The Inter Milan front-of-shirt is the perfect space for us to promote the start of this new partnership and build mass awareness of the opportunities for innovation and engagement created by the $INTER Fan Token. This is a special event. It’s the first time in more than a quarter of a century that the name on the front of the club’s shirt has changed. We’re very proud to be taking that privileged space to promote the launch of the $INTER Fan Token,” Alexandre Dreyfus, CEO of Chiliz and Socios.com, commented.