Decentralized Social Platform Steemit Taps Mitchell Loureiro as VP Marketing

"We can’t play Facebook’s game. We don’t need to. We have a vibrant and engaged community dedicated to sharing Steemit

Steemit, the decentralized social media platform rewarding users for their work with cryptocurrency, has announced the hiring blockchain tech and marketing expert Mitchell Loureiro. He is tasked with leveraging Steem’s “proof-of-stake” system, which distributes ownership in the Steem protocol to anyone who adds value to the blockchain, by crowdsourcing plans and proposals for expansion and combining approved projects with traditional marketing.

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Steemit CEO, Ned Scott

CEO of Steemit Ned Scott said, “The way Mitchell thinks about taking Steemit from a crypto-centric project to a household name is genius, and completely reflects the nature of our innovation; decentralization, empowering the people, and incentivized community interaction. Mitchell has an incredible background and has been entrenched in blockchain since 2012. He is savvy, has a significant network to leverage, and has deep knowledge of the Steemit community. He is a growth expert and is coming in at the right time as we prepare for dramatic growth.”

Mitchell has built startups in Portugal’s largest incubator, StartupLX, before contributing to the launch of the Ardor token distribution with the Nxt Foundation. He took iLovePDF to over 5 million monthly visitors to the site, and is the marketing lead for Santiment, the first provider on sentiment data in the crypto-markets.

VP of Marketing Mitchell Loureiro said, “My job is to provide marketing expertise, but the future of Steemit belongs to our users. We can’t play Facebook’s game. We don’t need to. We have a vibrant and engaged community dedicated to sharing Steemit with the world. That’s the beauty of Steemit; everyone has a voice, and everyone is rewarded for their contributions.”

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