The banking giant becomes the latest Wall Street firm to embrace digital assets for retail clients.
The partnership will initially support BTC, ETH and SOL trading starting in the first half of 2026.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
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#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
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- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
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Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
