The banking giant becomes the latest Wall Street firm to embrace digital assets for retail clients.
The partnership will initially support BTC, ETH and SOL trading starting in the first half of 2026.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
From Chat to Stock: xStocks Puts Tokenized U.S. Equities Inside TON Wallet on Telegram
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
