The banking giant becomes the latest Wall Street firm to embrace digital assets for retail clients.
The partnership will initially support BTC, ETH and SOL trading starting in the first half of 2026.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Stanley
will begin offering cryptocurrency trading to E*Trade customers
next year through a partnership with digital asset
infrastructure provider Zerohash, marking another major Wall
Street bank's entry into retail crypto services.
The rollout
will start in the first half of 2026 with three major
cryptocurrencies: Bitcoin, Ethereum and Solana. E*Trade clients will be able to
trade these digital tokens directly through the platform, according
to a Morgan Stanley spokesperson.
Morgan Stanley Brings
Crypto Trading to E*Trade
Morgan
Stanley's move puts it in direct competition with rivals
who have already captured significant revenue from cryptocurrency
trading. Robinhood, which has offered crypto trading for over
five years, generated
$626 million from digital asset transactions last year, representing
21% of its total net revenue.
"Every
bank that has a trading or private wealth arm will offer crypto to
their customers as a spot contract," said Edward Woodford,
Zerohash's CEO. "In the last year they've had the clarity in
order to enter the space."
Regulatory Shift
Opens Doors for Banks
The
expansion comes after a regulatory
shift under the Trump administration, which has taken a more
supportive stance toward cryptocurrency regulation. This change has
emboldened traditional financial institutions to develop digital asset
products for their customers.
Jed Finn,
Morgan Stanley's head of wealth management, said the crypto
trading launch represents just the first phase of the bank's digital
asset strategy. The firm plans to develop a full
cryptocurrency wallet solution for clients and will introduce an
asset-allocation strategy for crypto investments within the
coming weeks.
Jed Finn, Morgan Stanley's head of wealth management
"The
underlying technology has been proven and blockchain-based infrastructure
is obviously here to stay," Finn said. "Clients should have
access to digitized assets, traditional assets and cryptocurrencies, all
in the same ecosystem that they're used to."
We first
heard in
early May that the giant lender planned to introduce cryptocurrency trading
for its retail clients on the E*Trade platform. The move was reportedly driven
by regulatory easing in the United States.
Market Reaches New Heights
The cryptocurrency
market has evolved from a niche speculative investment into a $3.9 trillion
asset class that has attracted institutional investors,
asset managers and retail traders. Bitcoin alone accounts for
approximately $2.25 trillion of that total market value, while Ethereum
represents around $506 billion.
The bank is
also exploring broader applications for blockchain technology beyond
trading, including potential improvements to back-office operations
like settlement and clearing processes.
"If
you fast-forward it to its logical extreme, the way we interact with
money becomes significantly different," Finn said. For wealth
management firms, "sitting between the client and this emerging
tradfi-defi divide, and simplifying the user
experience" represents a "massive opportunity."
Zerohash's
funding round, which included participation from Morgan
Stanley, Interactive Brokers, SoFi and other financial firms,
valued the infrastructure company at $1 billion and granted it unicorn status
in the fintech sector.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
OKX Launches Non-Custodial Card in Europe, Shuns Gold and TradFi Asset Trend
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
