Dell says that it has become the largest merchant in the world to accept bitcoin both inside and outside the U.S., recently adding support for Canada and the U.K.
Last year, Dell.com started accepting bitcoin from online shoppers in the U.S. The integration was facilitated by Coinbase.
Dell said that customers were buying with bitcoin across its full product spectrum, including software and PCs. The biggest purchase to date was a highly configured $50,000 PowerEdge server system. Individuals, small and medium businesses are reported to be making purchases with bitcoin at Dell.com.
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Paul J. Walsh, Dell’s CIO, made the announcement at eTail, an event for e-commerce and multi-channel retail innovators, held in Palm Springs, California. He said Dell’s acceptance of bitcoin makes it easier for customers to do business with the company.
Dell employs over 100,000 worldwide and made $2.3 billion on roughly $57 billion in revenues in 2013. Based on their buyout share price of $13.65 per share, the company’s total valuation is $24.4 billion.
The acceptance of bitcoin potentially reduces the costs of sales in a cut-throat industry with thin profit margins.