SpotOption officially announced today the initial integration of its latest platform version, Spot+. The platform upgrade is meant to help the business operations of the developer’s binary brands, by offering a solution specifically focused on increasing sales, marketing and retention activities.
The firm explains that the new development was done through an extended period of studying trader characteristics and behavior patterns, along with the efficiency levels of the operation’s sales employees. As SpotOption boasts over 250 labels using their platform, the developers are now confident that they have gained the necessary know-how to create a platform that focuses on equipping operations for maximized conversion through automation.
With features named Communicator, Autodialer, Mailer Database and Refer a friend, the Spot+ platform indeed seems to focus on providing binary operators with an automated solution. This is meant to allow the brands to increase the efficiency of their sales and marketing team, reduce manpower, and reach a larger target market in less time, promising larger profits for the operation.
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“We’ve always prided ourselves on providing the complete solution, and all that was left for the operator to do is sales and marketing, “says Ran Amiran, CEO of SpotOption. “However, sales and marketing plays too intricate of a role in the success of the business to not be included in our solution. That’s why Spot+ is now the game changer, and truly the complete binary solution,” he added.
Beyond focusing on enhancing its technology and incorporating new operations support features for its brands, the platform developer is also expanding into new markets. This April, the first introducing broker referring American traders to the Cantor Exchange went live with a custom SpotOption white label.