Tradologic and SpotOption are sharing time with some of the most prominent players in the sports betting industry at the Excellence in Gaming conference. The event, attended by large bookmakers such as bet365, Betfair, Ladbrokes and bwin, kicked off on the 21st and ends today.
With over 250 operators form 54 countries present, the presence of two of the main players in the binary options business is testament not only to their individual success, but also a sure sign of the crossing points with the larger sports gambling industry.
The markets have been no strangers to many of the large companies that will be featured there. Bet365 (as well as William Hill) have their own proprietary platforms for betting on currencies and indexes.
Betfair also uses its standard betting display with options to predict if an event will or will not happen (known in the industry as “back” and “lay”). Mixing it with the markets, they offer bets with 15 and 60 minute durations, offering different payouts over their course, if an index remains above or below a certain level.
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Others were not so fortunate in their attempts to offer financial betting. Ladbrokes were among the first companies to offer financial spread betting and fixed-odds bets on currencies and indexes, but after a series of bankruptcies of market makers and platform providers, such as Cantor Gaming, the company has abandoned the idea as a whole.
Tradologic is leading the way in filling the gap left behind with their platform already being utilized by Sbobet, one of the largest betting companies in South-East Asia.tradologic
The event is not only a chance for different companies across the online trading and betting spectrum to meet, but also about being up to speed on regulation that affects all involved.
With speakers from the relevant state institutions in the Netherlands, Germany, Denmark, Spain and Portugal among other countries, the regulators will be sharing where they are headed in terms of allowing or prohibiting different trading and betting activities on their territories.
The changing conditions in the UK could possibly influence others to rethink their stance on binary options. In any case, the continuing discussion about whether they are more trading than betting won’t be slowing down the pace of the industry’s growth, it can only speed it up.