EZTrader will become the main sponsor of one of the leading teams in women’s handball after concluding a deal with the German Handball Federation (DHB). The binary options broker will have exposure through courtside advertising at all Germany home matches for two years, with a two-year extension available at their conclusion.
The women’s national team will show off the EZTrader logo in the upcoming games with Romania on November 29 and 30. The agreement was brokered by the Sportfive agency and also includes LED perimeter advertising for the hugely popular men’s national team.
Mark Schober, the General Secretary of the DHB said: “Women’s handball is an important element in the development of our sport. On our way to the 2017 Handball World Cup in Germany, the company will benefit from our growing popularity and be able to achieve its communication objectives.”
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Philip Hasenbein, the Executive Chief of Sportfive added: “On December 7 the European Handball Championships start in Hungary and Croatia. All of the German women’s team matches will be broadcast live on Sport1. This sporting highlight naturally offers EZTrader ideal conditions for showcasing its presence as the new main sponsor, and to leverage the partnership in its communications.”
The move enhances the efforts of the company to develop its profile through sports partnerships. It has already secured similar deals with the Bundesliga side Bayer Leverkuzen, as well as the former football star from Argentina – Hernan Crespo.
With this latest deal, Germany seems to be at the forefront of EZTrader’s marketing efforts, confirming that they still see more growth potential in the local market.