The already contested space of offering binary options as part of a complete brokerage solution is becoming heated with the addition of another provider. Hybrid Solutions, the Jordan headquartered developers behind the VertexFX trading platform have enhanced their product capabilities by incorporating binary options in the same single interface they use for FX and CFDs.
The latest version of VertexFX’s cross asset platform is self-distributed to the market and there are no fees for upgrading to the new system for existing VertexFX brokers. This means that the firm’s brands have no cost of time nor money to implement the solution and can be expected to adopt it rather quickly.
Speaking with Finance Magnates, a Hybrid Solutions representative explained that they are aiming for the global market, though they have a stronger presence in the Middle East and Asia, as well as building a stronger base in the UK and Europe.
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Akram Majed, CEO of Hybrid Solutions, commented: “Through the combined offering, traders will be able to trade binary options with the click of a button on individual client using a single-sign-on within their broker account. With the VertexFX platform, brokers will be able to offer all of margins as well as bullion and binary options from a single terminal and one technical support help desk, thus reducing administration functions. Binary options are a natural profession for us with the convergence of financial markets, our strategy and focus has always been to deliver user-driven solutions for our clients.”
It seems that more and more forex technology providers take binary options as a must-be-included-feature for their brand clients rather than a third party add-on. One developer that underwent a similar process of incorporating binary options into its complete brokerage offering last year was Leverate.