Now it’s official: portfolio management provider Invest.com announced today the acquisition of binary options provider Anyoption and its affiliated cluster of companies. A crucial part of the acquisition determines that Anyoption will terminates its binary options activity. Following the consolidation the company will offer structured products, portfolio management, stock trading and CFDs.
The pending merger is awaiting CySEC approval.
As Finance Magnates exclusively reported two weeks ago, Invest.com will consolidate the main asset of Anyoption: an active portfolio of customers, a global set-up of financial licenses including from CySEC of Cyprus (under Ouroboros Derivatives Trading Ltd) and the Financial Services Board of South Africa, vetted regulatory and compliance procedures, personnel experienced in online marketing and Anyoption’s tech infrastructure.
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Itai Avneri, the future joint CEO of the merged group, says: “We are confident that the cooperation between the companies and the joint and new product offering will give added value to our three million customers and will continue to lead the industry with high standards of professionalism, customer service, product and regulation.”
Invest.com was founded almost three years ago by Moshe Hogeg of Singulariteam, who later led a $20 million investment round together with Chinese social network Renren and other private investors.
Back in 2014, up to $5 million was paid for the domain Invest.com in order to penetrate the forex industry with an all-assets brokerage site. Invest.com was launched as a portfolio management website in May 2016. The new platform mainly targeted the United Kingdom, aiming to give retail clients access to alternative investments.
Ouroboros Derivatives Trading Ltd, which operates Anyoption.com, got its CySEC license (no.302952) back in 2012. Ever since, it has been one of the better-known brands in the industry. However regulatory pressure against the binary options industry in its country of origin has brought an increase in expenses which has taken its toll.
Back in August 2016 the company opened two new offices, in Bulgaria and Cyprus, as part of the exodus of binary options providers from Israel. Two months later the company was granted a Portfolio Management and Investment Advice license from CySEC.