Exclusive: Anyoption to Merge with Invest.com

Invest.com will lead the combined company, which will offer binary options trading alongside portfolio management services.

According to industry sources, Anyoption, one of the biggest binary options brokers in the world, is to merge with portfolio management provider Invest.com, which will lead the combined company. The value of the deal remains unclear.

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Within the merger, Invest.com and Anyoption will create operational and regulatory synergies. For instance, Invest.com will be allowed to on-board South African citizens due to Anyoption’s financial license in that jurisdiction. It is as yet unclear whether the new entity will drop one of its Cyprus Securities and Exchange Commission (CySEC) licenses, which both companies hold.

Shy Datika, CEO, anyoption

The combined company will keep the binary options offering that Anyoption is famous for, as well as the portfolio management services that Invest.com offers. Sources close to the matter told Finance Magnates that the CySEC-regulated binary options provider will also bring its solid client list to the table as part of the merger.

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$5 million domain

Back in 2014, up to $5 million was paid for the domain Invest.com in order to penetrate the forex industry with an all-assets brokerage site. Invest.com was launched as a portfolio management website in May 2016 after raising $20 million in VC funding. The new platform mainly targeted the United Kingdom, aiming to give retail clients access to alternative investments.

Ouroboros Derivatives Trading Ltd, which operates Anyoption.com, got its CySEC license (no.302952) back in 2012. Ever since, it has been one of the better-known brands in the industry. However regulatory pressure against the binary options industry in its country of origin has brought an increase in expenses which has taken its toll.

Back in August 2016 the company opened two new offices, in Bulgaria and Cyprus, as part of the exodus of binary options providers from Israel. Two months later the company was granted a Portfolio Management and Investment Advice license from CySEC.

Most recently, Finance Magnates reported exclusively that Anyoption closed down its Israeli call center, laying off approximately 80 employees. This was a result of new instructions trickling down from CySEC targeting binary options providers operating in non-European countries.

Finance Magnates has reached out to both companies but both declined to comment.

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