UK-based multi-asset brokerage, IG Group (LON:IGG), has started to recruit affiliate marketers who wish to become its business partners in a new program going live soon.
Established in 1974 as the world’s first financial spread betting firm, IG offers access to over 10,000 financial markets – including shares, options, indices, forex, commodities and binaries. It is a member of the FTSE 250, with offices across Europe, Africa, Asia-Pacific and the US, where it offers limited risk derivatives contracts via the The North American Derivatives Exchange (Nadex) brand.
The firm provided this official statement today to Finance Magnates: “IG group expects to launch a targeted affiliate offering within the next few weeks. IG has commenced pre-registration of interested partners via email at email@example.com.” Furthermore, the broker said its goal was to develop a long-term relationship with quality affiliates and provide high end service and trusted sources of income to its quality partners.
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Affiliate networks offer online firms, such as retail brokers, with a reach to new clients in a cost effective and performance-based way. The affiliates benefit from having a way to monetize from traffic on their own sites, social media platforms or email mailing lists. The fact that a company as successful as IG turns to this method shows its effectiveness.
As for the timing of the new program, it might be possible that IG is trying to benefit from the troubles of rival UK listed broker, Plus500 (LON:PLUS). After Plus500 changed its anti money laundering requirements forcing many UK clients to submit further documents to trade, its stock price crashed. Watching from the sidelines, IG could be thinking this is a good time to convince Plus500 affiliates that they will get a better deal with them.