Multi-asset binary options broker, 24option, has upped the ante on marketing spending with a recent global television advertising campaign. Featuring commercials throughout Europe on some of the continent’s most popular stations, the campaign was planned to tie in with this month’s worldwide coverage of the 2015 Wimbledon tennis championships.
While most marketing campaigns in the binary options segment are strictly online, where ROI can be precisely calculated, this approach could help more with brand building. The thirty-second advertisements have been aired on channels including Sky Deutschland’s Sky Sports 1, Beins Sport France, Canal Spain and France’s D8 channel. Advertising on popular international TV stations has guaranteed 24option a high brand exposure, with millions tuning in to watch this year’s Wimbledon tournament.
The light-hearted television adverts focus on the idea that 24option is the number one choice for binary options, and boast about the broker’s status as the world’s most successful binary trading platform. A range of humorous advertisements feature as part of the campaign along with more informative ads showcasing 24option’s mobile service offering.
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This latest European TV ad campaign was secured by TV Advertising Media. Managing Director of TV Advertising Media’s parent company Media Agency Group, John Kehoe, said: “Media Agency Group is very proud of our continued working relationship with 24option, and we’re all delighted with the recent global television advertising campaign. By advertising on some of Europe’s most popular television networks, the campaign has seen 24option reach potential customers around the world.”
24option has been heavily investing in brand building in Europe in recent months. Just earlier this week, it signed a sponsorship deal with the football club, Olympique Lyonnais, and in May the broker marked the opening of its London office by launching a city-wide taxi advertising campaign.