You can love it or hate it, but football brings people together worldwide and is one of the best ways to build brand awareness among millions of fans. Recognizing this enormous potential, OANDA, a popular online retail broker, has announced a new collaboration with international football star Robert Lewandowski. The striker for La Liga club, FC Barcelona and captain of the Polish national team is joining OANDA as its first-ever global brand ambassador.

Robert Lewandowski Joins OANDA

Robert Lewandowski is no stranger to success. Known for his precision, technique, and strategic gameplay, he has scored over 600 goals throughout his professional career and has captivated fans worldwide. He is considered one of the best footballers in the world, alongside giants like Cristiano Ronaldo and Lionel Messi.

The choice to partner with Lewandowski is not arbitrary. According to Darren Moffett, the Chief Marketing Officer at OANDA, the company sought an individual who would reflect the company's values. Lewandowski, a player renowned for his achievements both in the Bundesliga and La Liga, fits the bill.

"Robert Lewandowski is the ultimate professional. His playing style, which is strategic, precise, and trustworthy, fits in perfectly with OANDA's 'smarter trading' brand promise," Moffett commented. "Robert is the perfect fit."

We are delighted to announce our first ever global brand ambassador, @lewy_official 🤝

Find out more here 👉 https://t.co/7envxrDduv#SmarterTrading #RL9 pic.twitter.com/5TWmaOH0YO

— OANDA (@OANDA) September 14, 2023

As part of the collaborative effort, Lewandowski will be the face and voice of OANDA in multimedia campaigns. These are designed to promote the brand's mission of facilitating smarter trading experiences for its clientele.

In the reported speech, Lewandowski conveyed his enthusiasm for the partnership, emphasizing how the principles that govern success in sports also apply to finance. He pointed out that preparation, focus, and skill are as vital in the trading world as they are on the soccer field.

"I am very excited to partner with OANDA, one of the world's leading online trading groups: we share a passion to be our best," Lewandowski added.

Polish Base and Polish Brand Ambassador

OANDA is no stranger to the world of football. Finance Magnates reported in May 2022 that the company became the official marketing partner of the US-based club, New York Red Bulls. Now, the broker is taking its involvement up a notch.

Robert Lewandowski has become a global brand and an influential figure in the European and Polish markets. Choosing Lewandowski seems like a natural fit for OANDA, which recently moved its European base to Poland and acquired one of its oldest CFD brokers, TMS Brokers.

As a result, OANDA joins the ranks of eToro, Plus 500, ThinkMarkets, Libertex, IC Markets, and other brokers with high-profile sports sponsorship deals. These companies and numerous others have global partnerships with various sports clubs and teams, spending tens of millions, if not more.

In the latest product updates, OANDA has added CFDs exposure to popular US and UK stocks and acquired the British cryptocurrency company, Coinpass, expanding its capabilities in the rapidly growing crypto market.