One of the latest brokerages to have acquired a license from the U.K. Financial Conduct Authority (FCA), LAND-FX, has announced that the company has signed a new football sponsorship deal. The company has become the newest supporter of London based Queens Park Rangers (QPR).
The company’s logo will be displayed on the shorts and the training wear of the squad for a period of two years. The foreign exchange brokerage, which is already operating in thirteen different territories, will have the LAND-FX brand displayed on the back of the QPR’s home, away and third shorts and training wear for the 2016/17 season.
Commenting on the deal, QPR’s commercial director said: “In my early dealings with the senior team at LAND-FX, I have been very impressed with their progressive attitude and approach to the partnership and its evolvement, and how we can maximize the value that is derived from the partnership.”
LAND-FX was founded back in 2013 and recently began its expansion into the European market. Looking to garner more attention, the firm has embarked on path well-trodden by many other firms. While QPR is currently in first division, the team has over 700,000 fans on Facebook and 314,000 Twitter followers.
LAND-FX provides foreign exchange and CFDs trading with the number of tradable assets including indices and commodities.
The broker’s Senior Relationship Manager, Shashi Patel, said: “Having just successfully acquired our FCA license, we are very proud to be partnering QPR who offer us a unique platform to target our key markets. We plan to actively promote the partnership with a number of key initiatives and we are anticipating a very successful cooperation.”
The first glimpse of the LAND-FX logo on the jerseys and shorts of QPR will come this Friday, when Jimmy Floyd Hasselbaink’s side plays Aldershot Town in a pre-season friendly match.
The deal has been brokered by Sports Media Gaming.