ISAM's IS Prime Set to Offer Hedge-Fund's "Powerful Tools" for Institutional Forex

Alternative asset manager ISAM has announced the inception of IS Prime, its new FX brokerage service entity catering exclusively to a large spectrum of institutional investors.

ISAM was launched back in 2008 by Lord Stanley Fink. The new directive and subsequent decision to pioneer an FX brokerage service will rely on two industry stalwarts, the newly appointed managing partners Jonathan Brewer and Raj Sitlani.

The two combine for just under four decades of brokerage experience, both coming from Sucden Financial. More specifically, Brewer was recently the Head of eFX Sales, where he was tasked with the management of the company's eFX business and strategy.

Alternatively, Sitlani most recently worked as Sucden Financial’s global head of institutional sales and a member of the EXCO.

According to CEO Fink in a recent statement, "The launch of IS Prime allows us to capitalise on the partnership template between a hedge fund and brokerage business, that I realised during my tenure at Man Group."

Powerful Tools Envelope

Speaking with Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates, the duo at the helm of IS Prime echoed Fink's focus on the combination of their own experience and ISAM's envelope as a key differentiator. One, they believe, which allows them to implement their knowledge using "far more powerful tools."

"The hedge fund industry attracts the smartest minds in finance, which means that we have top-class technology, world-class quants and broad Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term expertise," they said. "It can be said that if you are the least smart person in the company then you have chosen the right organisation, and this is certainly the case here!"

Read the full interview with Brewer and Sitlani here.