Exclusive: 120ADVERTISING On-Boards Marketing Veteran, Laoura Salveta

Laoura Salveta, the former Head of Marketing at FXPrimus, has joined 120ADVERTISING.
Photo: FM

120ADVERTISING, a Cyprus-based provider of marketing solutions, has welcomed the addition of Laoura Salveta, who joins the group as its newest marketing and branding specialist, Finance Magnates has learned.

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Back in October, Ms. Salveta parted ways with FXPrimus, having worked as its Head of Marketing for over two years. She has been active in the foreign exchange (FX) space, working in several senior market roles since 2011, including stints at Easy Forex and MPF Global Markets.

At 120ADVERTISING she will be reunited with the group’s Director and CEO Loucas Stylianou. They initially worked together back in 2011 at Easy Markets, formerly Easy Forex. She will bring her lengthy marketing experience to the group as it looks to continue its expansion across the FX industry.

According to Mr. Stylianou in a recent statement on the hire: “We couldn’t be more excited that Laoura has joined 120ADVERTISING. Her strong experience and solid work ethic will compliment our commitment to local and international clients, and her on-boarding comes at a pivotal time in the company’s development when we are seeing such an increase in the 120’s growth.”

Loucas Stylianou (Left) and Laoura Salveta (Right)
Loucas Stylianou (Left) and Laoura Salveta (Right)

“Laoura will continue to add strength and depth to 120ADVERTISING skilled and experienced team. Each of our team brings a unique blend of background, education and expertise, we are elated to have Laoura add hers also,” he added.

“I couldn’t be more thrilled to partner with Loucas and 120’s talented team of infused marketing minds! We have a lot to offer with specialisation in global FX marketing, as well as a unique and personalised client approach with our vertical integration model – whereby we act as an extension our clients team,” explained Ms. Salveta

“I’m also excited to reveal that we have already started reworking the 120 brand and will be delighted to launch our new website soon, offering a whole new line of revolutionised services and a seriously progressive style. Watch this space.”

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