As brokers continue expanding into emerging markets, payments have become a key factor in client acquisition and retention. While many firms focus heavily on trading platforms and marketing, payment experience often determines whether a client successfully completes their first deposit.
Speaking with Yam Yehoshua, Editor-in-Chief at Finance Magnates, Tatjana Meluskane, Chief Commercial Officer at SPAYZ.io, explained why payment localisation, market knowledge, and collaboration between brokers and payment providers are becoming essential competitive advantages.
Local Payment Methods Drive Better Client Experience
SPAYZ.io provides payment infrastructure across more than 35 countries, specialising in Asia and Africa with over 55 alternative payment methods.
According to Meluskane, brokers need to adapt their payment experience to the habits of each market instead of relying on a one-size-fits-all approach.
"We are focusing on providing local payment methods in different regions. We are specialising in Asia and Africa, covering more than 35 countries with over 55 alternative payment methods."
Supporting local currencies, familiar checkout experiences, and region-specific payment options creates a smoother deposit process and helps brokers improve client satisfaction from the very first transaction.
Why Brokers Lose Deposits
Many brokers focus on attracting new traders but overlook why potential clients abandon deposits.
Meluskane believes the biggest issue is a lack of understanding of regional payment behaviour.
"If you are supporting local currency and your interface is created specifically for the region, together with the right payment methods, it becomes a very important advantage," she explained.
She also stressed that choosing the right payment partner goes beyond technology.
"They need partners who understand their business specifics, the geographies they cover, user behaviours, payment methods and local currencies."
Card Payments Are Not Always the Right Choice
One of the biggest misconceptions in global payments is assuming that card payments dominate everywhere.
In many emerging markets, this simply isn't the case.
"Card is not the most popular payment method in those regions."
Meluskane explained that:
Mobile money dominates across many African countries.
QR code payments are widely used throughout Asia.
Local bank transfers remain the preferred option in several markets.
As a result, brokers that depend primarily on card payments may experience unnecessary payment failures and lower conversion rates.
"Clients don't want to put card data. It's better for them to use payment methods they already have," she said.
Market Analysis Never Stops
Expanding into a new region requires much more than simply enabling additional payment methods.
Meluskane emphasised that brokers should continuously analyse customer behaviour, payment trends, regulations, and legal requirements.
"It's never-ending. You need to make analytics and check what is going on in the markets all the time."
SPAYZ.io continuously reviews payment performance and market changes, allowing the company to adjust both its payment infrastructure and legal framework when necessary.
Conversion Rates Are a Shared Responsibility
Who owns payment conversion rates — the broker or the payment provider?
According to Meluskane, the answer is simple: both.
While payment providers optimise gateways, routing, and infrastructure, brokers remain responsible for the overall customer experience before a payment even begins.
She believes success comes from continuous cooperation rather than assigning responsibility to one side.
"It's cooperation. We suggest improvements on our side and on their side. We work together to make it better."
She also advises brokers to begin with one critical step:
Analyse exactly where clients abandon the payment process.
Identify the stage causing friction.
Take immediate action based on the findings.
Work closely with the payment provider to improve weak points.
Partnerships Fuel Long-Term Growth
As the interview concluded, Meluskane highlighted the importance of long-term relationships between brokers and payment providers.
Rather than acting as a service vendor, SPAYZ.io aims to become a strategic partner that helps clients adapt to changing markets and customer behaviour.
"Everything starts with partnership."
She added:
"We are focusing on growth through partnerships, close cooperation, fast reaction, improvements and developments."
For brokers expanding internationally, choosing a payment provider with regional expertise and a collaborative approach may prove just as important as selecting the right trading platform.
Watch the Full Interview
This summary covers only part of the conversation with Tatjana Meluskane.
Watch the full interview to hear more about:
How brokers should evaluate payment providers before entering new markets.
Why local payment preferences directly impact deposit success and client retention.
How SPAYZ.io helps brokers adapt to changing regulations and payment trends across different regions.
Before you watch, ask yourself:
Which payment mistakes are costing brokers the most clients today?
Why do card payments perform poorly in many emerging markets?
What practical steps can brokers take immediately to improve payment conversion rates?
▶ Watch the full Finance Magnates interview with Tatjana Meluskane for the complete discussion and expert insights into the future of global payments for brokers.
