tokentarget Introduces Revolutionary Tracking System for ICOs
by
Up until now it was almost impossible to determine the marketing channels that were generating the most contributions
ICOs have raised over $5.8 billion already in contributions in Q1 2018 – by comparison, this is almost $2 billion more than the total contributions for all of 2017. With this rapid growth, there are numerous opportunities for companies to raise funds through an ICO.
Currently most ICOs employ a scattered method of marketing, where they “scatter” their marketing budget across as many channels as they can and hope that these channels generate a good return for them. This leads to overspending on some channels, and ineffective use of channels that bring actual revenue to the ICO.
Moving past ineffective marketing
The lack of a reporting system that can attribute the contributions raised to the marketing channels where they originate is a massive problem that leads to ineffective marketing practises, and fictitious ROIs.
This is now a thing of the past, as tokentarget, a full service Blockchain marketing agency, has launched a new tracking tool, designed to offer ICOs the ability to track contributions that are made to their projects. This is a breakthrough for ICO Analytics , as until now, it was almost impossible to determine the marketing channels that were generating the most contributions.
This tracking solution takes tokentarget a step closer to fulfilling its mission to provide the best possible marketing solutions to help blockchain-based projects succeed. The company’s team of highly skilled and experienced professionals, from the fintech, finance, investment banking and blockchain sectors, are committed to providing effective and measurable marketing services for blockchain and crypto projects to create a niche for themselves.
“This tracking is unique, and allows ICOs to work based on true ROI, rather than assumed ROIs based on traffic amounts and sources. Our tracking allows ICOs to adjust their marketing spend based on revenue generating results, leading to an optimised AD spend,” explained John Lewis, CMO of tokentarget.
Versatile solution suite
Having helped market some of the most successful ICOs in 2017, including trade.io, Sirin Labs, Loci and more, tokentarget has a keen understanding of providing tailor-made, turnkey marketing services for blockchain projects of all types, domains and sizes. Using this experience, tokentarget has filled the gap that is currently left by most analytical solutions.
The tracking solution is designed to track all marketing channels, not just traditional online marketing. This means, in addition to tracking paid search, social media and email campaigns, the system can be used to track bounty programs and influencer marketing.
The launch of such a powerful and transparent analytics tool is a major shift for the ICO industry and gives ICOs the power to control their marketing budget in the same way major digital companies have been doing for years.
Since launching in March 2017, tokentarget has helped over 40 clients raise more than $600 million from their ICOs. Through their full range of services, including strategy, branding, marcoms, channel marketing and business intelligence, they have helped launch ICOs in numerous verticals.
This includes Finance, Trading, Sports, Technology, Telecommunications, Energy, Advertising, Loyalty, Payment Services, Healthcare, Luxury Goods and VR. You can meet tokentarget later this month at the iFX EXPO in Cyprus on May 22-24.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
ICOs have raised over $5.8 billion already in contributions in Q1 2018 – by comparison, this is almost $2 billion more than the total contributions for all of 2017. With this rapid growth, there are numerous opportunities for companies to raise funds through an ICO.
Currently most ICOs employ a scattered method of marketing, where they “scatter” their marketing budget across as many channels as they can and hope that these channels generate a good return for them. This leads to overspending on some channels, and ineffective use of channels that bring actual revenue to the ICO.
Moving past ineffective marketing
The lack of a reporting system that can attribute the contributions raised to the marketing channels where they originate is a massive problem that leads to ineffective marketing practises, and fictitious ROIs.
This is now a thing of the past, as tokentarget, a full service Blockchain marketing agency, has launched a new tracking tool, designed to offer ICOs the ability to track contributions that are made to their projects. This is a breakthrough for ICO Analytics , as until now, it was almost impossible to determine the marketing channels that were generating the most contributions.
This tracking solution takes tokentarget a step closer to fulfilling its mission to provide the best possible marketing solutions to help blockchain-based projects succeed. The company’s team of highly skilled and experienced professionals, from the fintech, finance, investment banking and blockchain sectors, are committed to providing effective and measurable marketing services for blockchain and crypto projects to create a niche for themselves.
“This tracking is unique, and allows ICOs to work based on true ROI, rather than assumed ROIs based on traffic amounts and sources. Our tracking allows ICOs to adjust their marketing spend based on revenue generating results, leading to an optimised AD spend,” explained John Lewis, CMO of tokentarget.
Versatile solution suite
Having helped market some of the most successful ICOs in 2017, including trade.io, Sirin Labs, Loci and more, tokentarget has a keen understanding of providing tailor-made, turnkey marketing services for blockchain projects of all types, domains and sizes. Using this experience, tokentarget has filled the gap that is currently left by most analytical solutions.
The tracking solution is designed to track all marketing channels, not just traditional online marketing. This means, in addition to tracking paid search, social media and email campaigns, the system can be used to track bounty programs and influencer marketing.
The launch of such a powerful and transparent analytics tool is a major shift for the ICO industry and gives ICOs the power to control their marketing budget in the same way major digital companies have been doing for years.
Since launching in March 2017, tokentarget has helped over 40 clients raise more than $600 million from their ICOs. Through their full range of services, including strategy, branding, marcoms, channel marketing and business intelligence, they have helped launch ICOs in numerous verticals.
This includes Finance, Trading, Sports, Technology, Telecommunications, Energy, Advertising, Loyalty, Payment Services, Healthcare, Luxury Goods and VR. You can meet tokentarget later this month at the iFX EXPO in Cyprus on May 22-24.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
Bybit Announces Collaboration with foxbit to Support Southern Brazil Flood Victims
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
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#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
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20-22 MAY 2024
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#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
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Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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