What is an ICO and why is content marketing for ICOs important?
Since Bitcoin was first introduced back in 2009, the frequently misunderstood world of Cryptocurrencies has exploded into the mainstream. There are now over 800 different types of cryptocurrency out there and with bizarre currency names such as “Psilocybin” and “The Vegan Initiative” floating around, it’s hard not to pay attention to the crypto market.
Indeed, with Bitcoin breaking records it seems the gold rush to uncover high returns is set to continue for a long time to come – but what’s fuelling the development of new cryptocurrencies? Well, that comes down to ICOs – lots and lots of ICOs. The question now remains; what is an ICO and why is content marketing for ICOs important?
What is an ICO?
One of the first things you need to know is that ICO stands for Initial Coin Offering. Essentially, an ICO is a clever fundraising tool in which a company attracts investors by trading future cryptocoins in exchange for cryptocurrencies of immediate, liquid value – usually Bitcoin or Ethereum. If the new cryptocurrency succeeds in the crypto market and appreciates in value – the investor makes a profit.
ICOs are popular both with companies looking to make money for an associated start-up project and investors searching for the next big crypto score. Although they are a relatively new concept, technologists believe they will become increasingly prevalent in the not so distant future as more determined start-ups look into the benefits of crypto as a source of crowdfunding.
Successfully marketing an ICO can be both challenging and rewarding. There are lots of things to consider, so what are the main challenges and how can they be overcome?
Marketing Challenge 1: Confusion
The cryptocurrency world is largely shrouded in confusion. While some people have a thorough understanding of crypto, others don’t understand the difference between Bitcoin and the Blockchain.
The good news is; a well-executed content marketing strategy will make crypto easier to understand. Clear, concise communication is of paramount importance if you want people to grasp the whole crypto and ICO idea – so here are a few things you can try.
Explainer blogs
Informative articles
Insightful infographics
Illustrations
Compelling video content
Presentations
Slideshares
Updated web content
Social media posts
Marketing Challenge 2: Tailoring Content
If you are talking to people with a breadth of digital currency knowledge, the aim is to market your ICO clearly without dumbing down your content so much that it looks amateurish or insulting. On the other hand, if you are communicating to people who are relatively new to the crypto world, it’s important to support the interests and experiences of your target audience.
Preparing and tailoring content that speaks to both sides of the spectrum is crucial – and with a strong content team behind you, this should be a walk in the park. As a rule, always streamline your PR and marketing materials so that you convey the same messages and avoid backlash.
Marketing Challenge 3: Compliance
Marketing is full of challenges, but when it comes to the finance sector, there’s no messing around. You absolutely don’t have a free reign when it comes to talking about cryptocurrencies and ICOs, so it’s essential to know what could leave you in trouble with regulatory giants such as CySEC, MiFID, the FCA and FSA. In order to get content for crypto right, you must:
Be transparent. Disclose all facts and don’t make misleading statements
Do not make promises or guarantees and never make recommendations
Avoid discussing specific investment products without disclosure statements
Keep up with the latest advice such as that issued by MiFID II
Learn the rules; some digital coins are actually ‘securities’, which are governed by a host of strict rules and regulations. Seeking legal advice is advisable.
If your ICO content marketing campaign is honest, transparent and to the point, you should stay on the right side of the law. Aim to be as factual as possible and explain the concept of your ICO. While giving data to demonstrate the value of investing in your company is usually OK, stating that your ICO will deliver high returns is absolutely not OK and may land you with more than a slap on your wrist.
Charlotte is a British writer and content marketing thought leader specialising in dynamic branding, social media marketing and content engagement. Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality, humour and hands on experience of the digital marketing world. Owner of www.charlisays.com and agency director atwww.contentworks.agency.
Since Bitcoin was first introduced back in 2009, the frequently misunderstood world of Cryptocurrencies has exploded into the mainstream. There are now over 800 different types of cryptocurrency out there and with bizarre currency names such as “Psilocybin” and “The Vegan Initiative” floating around, it’s hard not to pay attention to the crypto market.
Indeed, with Bitcoin breaking records it seems the gold rush to uncover high returns is set to continue for a long time to come – but what’s fuelling the development of new cryptocurrencies? Well, that comes down to ICOs – lots and lots of ICOs. The question now remains; what is an ICO and why is content marketing for ICOs important?
What is an ICO?
One of the first things you need to know is that ICO stands for Initial Coin Offering. Essentially, an ICO is a clever fundraising tool in which a company attracts investors by trading future cryptocoins in exchange for cryptocurrencies of immediate, liquid value – usually Bitcoin or Ethereum. If the new cryptocurrency succeeds in the crypto market and appreciates in value – the investor makes a profit.
ICOs are popular both with companies looking to make money for an associated start-up project and investors searching for the next big crypto score. Although they are a relatively new concept, technologists believe they will become increasingly prevalent in the not so distant future as more determined start-ups look into the benefits of crypto as a source of crowdfunding.
Successfully marketing an ICO can be both challenging and rewarding. There are lots of things to consider, so what are the main challenges and how can they be overcome?
Marketing Challenge 1: Confusion
The cryptocurrency world is largely shrouded in confusion. While some people have a thorough understanding of crypto, others don’t understand the difference between Bitcoin and the Blockchain.
The good news is; a well-executed content marketing strategy will make crypto easier to understand. Clear, concise communication is of paramount importance if you want people to grasp the whole crypto and ICO idea – so here are a few things you can try.
Explainer blogs
Informative articles
Insightful infographics
Illustrations
Compelling video content
Presentations
Slideshares
Updated web content
Social media posts
Marketing Challenge 2: Tailoring Content
If you are talking to people with a breadth of digital currency knowledge, the aim is to market your ICO clearly without dumbing down your content so much that it looks amateurish or insulting. On the other hand, if you are communicating to people who are relatively new to the crypto world, it’s important to support the interests and experiences of your target audience.
Preparing and tailoring content that speaks to both sides of the spectrum is crucial – and with a strong content team behind you, this should be a walk in the park. As a rule, always streamline your PR and marketing materials so that you convey the same messages and avoid backlash.
Marketing Challenge 3: Compliance
Marketing is full of challenges, but when it comes to the finance sector, there’s no messing around. You absolutely don’t have a free reign when it comes to talking about cryptocurrencies and ICOs, so it’s essential to know what could leave you in trouble with regulatory giants such as CySEC, MiFID, the FCA and FSA. In order to get content for crypto right, you must:
Be transparent. Disclose all facts and don’t make misleading statements
Do not make promises or guarantees and never make recommendations
Avoid discussing specific investment products without disclosure statements
Keep up with the latest advice such as that issued by MiFID II
Learn the rules; some digital coins are actually ‘securities’, which are governed by a host of strict rules and regulations. Seeking legal advice is advisable.
If your ICO content marketing campaign is honest, transparent and to the point, you should stay on the right side of the law. Aim to be as factual as possible and explain the concept of your ICO. While giving data to demonstrate the value of investing in your company is usually OK, stating that your ICO will deliver high returns is absolutely not OK and may land you with more than a slap on your wrist.
Charlotte is a British writer and content marketing thought leader specialising in dynamic branding, social media marketing and content engagement. Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality, humour and hands on experience of the digital marketing world. Owner of www.charlisays.com and agency director atwww.contentworks.agency.
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔