The average FX trader can be complicated but generally is searching for the same overarching services out of a broker.
Bloomberg
What do traders really want? The multi-trillion dollar question - this article discusses how to identify individual client needs and how to actively address them, in order to improve the performance of the brokerage whilst simultaneously improving the client trading experience.
The theory of the highly esteemed (!) Hollywood movie ‘What Women Want’ states that after electrocuting oneself, one will have the ability to hear peoples’ inner thoughts.
The challenge for brokers and IBs begins in identifying the client's requirements
Let’s put ourselves in the position of an electrocuted Mel Gibson who after dropping the hairdryer down the sink, has the magical ability to hear voices inside women’s heads. His character emancipated significantly once he listened to and understood the minds of the woman around him.
For any broker, the optimal and simple two-step formula is to 1) listen carefully to clients and then to 2) act accordingly. Quite simply if they don’t like a brokerage, they leave.
So what do they say?
Luckily our traders are able to communicate in an open and transparent way regarding their views and opinions on trading. If they like a specific tradable instrument, they trade it. If they don’t like a specific competition, they won’t participate.
With great advancements in reporting, brokers and IBs are able to understand in some depth the behaviours of different groups of traders, and armed with this information it is then the duty of the broker to optimize.
What do traders really want and how can brokers meet their every desire? Here are the top 7 factors, according to senior support staff at FXPRIMUS, who are dedicated to ensuring their clients receive only the best trading experience.
1. Education
Novice traders want to learn to navigate the markets and experienced traders want timely and accurate information in order to help with their trading decisions.
If you are a brokerage or an IB, ask yourself what kind of education you are providing to your clients and, are your tools reaching the right people? One-on-one approaches are also extremely effective in providing knowledge and confidence to your traders. Excellent trainers are an excellent investment for your firm.
2. Trader Tools
Empower your traders with the tools to help them make precise trades according to their chosen trading strategy. With a huge range of trader tools to choose from including calculators, alarms and more, brokerages can arm their traders for battle on the trading field. Also consider which platform your clients are using to trade? Ensure that it is user friendly, easily accessible and extremely efficient.
3. Customer Service
Iis Rosiva Merrylin, Business Development Manager at FXPRIMUS
Seems simple, but by offering skilled support to traders, you are empowering your clientele. Your support team should be extremely well versed on the markets and on the trading mechanisms available to help their clients on their path to potentially becoming a successful trader.
4. Safety
Transparency is the best policy
Should your clients worry that your brokerage will go into bankruptcy should an unforeseen economic event ‘hit the fan,’ so to speak? Replace metaphor with action and put real mechanisms in place to protect your clients’ investment, then communicate to them regarding what you have done.
5. Execution
Traders want to know that the point at which they initiate a trade, is the point at which the trade is truly made. Or put simply, instant execution with no slippage. It is worth investing in the relevant technologies and global servers in order to ensure that this happens - as even tiny delays can cost both the client and the brokerage dearly.
6. Spreads
Are your spreads as tight as they can be? This is a critical measure that brokers and IBs must offer in order to ensure retention of traders as well as acquisition.
7. Money, money, money
No surprises here! This is the ultimate motivation for traders of all creeds, portfolio sizes and ethnicities. Who amongst your clientele is successfully making money and what are their tips?
Share success stories and tips with your clients. This is not only a confidence-building measure, but a practical approach to showing your clients that you can help them on the road to success.
Money is a joint motivation for both clients and the brokerage. In the brokerage’s efforts to be financially successful, staff must also ensure that no short cuts are made on regulatory requirements, no matter how high the cost.
Transparency is the best policy here – be open and honest with the client about your offerings, both on internal and external fora.
This article was written by Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS.com. Contact her at helen.astaniou@fxprimus.com. The author wishes to thank Kevin de Silva, Head of Sales Asia & Iis Rosiva Merrylin, Business Development Manager, for their insight and input into this article.
What do traders really want? The multi-trillion dollar question - this article discusses how to identify individual client needs and how to actively address them, in order to improve the performance of the brokerage whilst simultaneously improving the client trading experience.
The theory of the highly esteemed (!) Hollywood movie ‘What Women Want’ states that after electrocuting oneself, one will have the ability to hear peoples’ inner thoughts.
The challenge for brokers and IBs begins in identifying the client's requirements
Let’s put ourselves in the position of an electrocuted Mel Gibson who after dropping the hairdryer down the sink, has the magical ability to hear voices inside women’s heads. His character emancipated significantly once he listened to and understood the minds of the woman around him.
For any broker, the optimal and simple two-step formula is to 1) listen carefully to clients and then to 2) act accordingly. Quite simply if they don’t like a brokerage, they leave.
So what do they say?
Luckily our traders are able to communicate in an open and transparent way regarding their views and opinions on trading. If they like a specific tradable instrument, they trade it. If they don’t like a specific competition, they won’t participate.
With great advancements in reporting, brokers and IBs are able to understand in some depth the behaviours of different groups of traders, and armed with this information it is then the duty of the broker to optimize.
What do traders really want and how can brokers meet their every desire? Here are the top 7 factors, according to senior support staff at FXPRIMUS, who are dedicated to ensuring their clients receive only the best trading experience.
1. Education
Novice traders want to learn to navigate the markets and experienced traders want timely and accurate information in order to help with their trading decisions.
If you are a brokerage or an IB, ask yourself what kind of education you are providing to your clients and, are your tools reaching the right people? One-on-one approaches are also extremely effective in providing knowledge and confidence to your traders. Excellent trainers are an excellent investment for your firm.
2. Trader Tools
Empower your traders with the tools to help them make precise trades according to their chosen trading strategy. With a huge range of trader tools to choose from including calculators, alarms and more, brokerages can arm their traders for battle on the trading field. Also consider which platform your clients are using to trade? Ensure that it is user friendly, easily accessible and extremely efficient.
3. Customer Service
Iis Rosiva Merrylin, Business Development Manager at FXPRIMUS
Seems simple, but by offering skilled support to traders, you are empowering your clientele. Your support team should be extremely well versed on the markets and on the trading mechanisms available to help their clients on their path to potentially becoming a successful trader.
4. Safety
Transparency is the best policy
Should your clients worry that your brokerage will go into bankruptcy should an unforeseen economic event ‘hit the fan,’ so to speak? Replace metaphor with action and put real mechanisms in place to protect your clients’ investment, then communicate to them regarding what you have done.
5. Execution
Traders want to know that the point at which they initiate a trade, is the point at which the trade is truly made. Or put simply, instant execution with no slippage. It is worth investing in the relevant technologies and global servers in order to ensure that this happens - as even tiny delays can cost both the client and the brokerage dearly.
6. Spreads
Are your spreads as tight as they can be? This is a critical measure that brokers and IBs must offer in order to ensure retention of traders as well as acquisition.
7. Money, money, money
No surprises here! This is the ultimate motivation for traders of all creeds, portfolio sizes and ethnicities. Who amongst your clientele is successfully making money and what are their tips?
Share success stories and tips with your clients. This is not only a confidence-building measure, but a practical approach to showing your clients that you can help them on the road to success.
Money is a joint motivation for both clients and the brokerage. In the brokerage’s efforts to be financially successful, staff must also ensure that no short cuts are made on regulatory requirements, no matter how high the cost.
Transparency is the best policy here – be open and honest with the client about your offerings, both on internal and external fora.
This article was written by Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS.com. Contact her at helen.astaniou@fxprimus.com. The author wishes to thank Kevin de Silva, Head of Sales Asia & Iis Rosiva Merrylin, Business Development Manager, for their insight and input into this article.
Dupoin Strengthens MENA Expansion Strategy Following Recognition at Smart Vision Summit Egypt 2025
Featured Videos
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
