WOW TRADER, Tradesmarter’s proprietary B2B platform for CFD trading, announced a newly formed partnership with oneZero Financial Systems in an effort to expand the reach of its liquidity feed to a greater pool of accredited financial entities.

oneZero provides an automated solution for market connectivity and price distribution, which will help to streamline WOW TRADER’s offering of its multi-asset liquidity feed to a greater pool of exchanges, brokers, and banks. This expansion of the distribution network will make WOW TRADER’s liquidity also available to a broader set of market participants in different regions.

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WOW TRADER will also benefit from oneZero’s EcoSystem, which encompasses over 200 participants, including banks, brokerages, and various hedge funds. Since all members use oneZero’s proprietary software, all of them will have access to both DMA and warehouse liquidity at a lower rate.

Expanding access to multi-asset liquidity

Further facilitating WOW TRADER’s liquidity access expansion is the fact that the company joins a few providers within the oneZero EcoSystem who offer multi-asset liquidity in one B2B feed and such a diverse list of assets for users to select.

Enabling clients’ access to such a broad list of derivative products under a unified technology and clearing solution is a highly progressive model both in terms of software and brokerage.

Tradesmarter is a financial technology developer established in 2008. Its “WOW” platform is said to offer a simple, intuitive user interface (UI) to improve client interaction and engagement. The platform was built with an architecture that allows it to support 3rd party app integration.

Commenting on the partnership, Andrew Ralich, CEO of oneZero Financial Systems said: “We are thrilled to welcome WOW TRADER to our platform. I have been impressed with their ability to cater to the trader of today and look forward to helping them expand their access to multi-asset liquidity.”

Ben Horovitz, the COO at WOW TRADER, added” “By teaming up with oneZero, we will enable our b2b clients access to such a broad list of financial instruments under a unified technology and clearing solutions. This is a highly progressive model both in terms of software and brokerage.”