Exclusive: TradAir CEO Sees ‘a Lot of Opportunity in Crypto’

Six months into the job, we caught up with Viral Tolat at the technology provider's Israeli headquarters

CEOs don’t have it easy – just ask Viral Tolat. The CEO of TradAir, a trading technology solutions provider, spent just four days at home last month.

Half a year into his role, Tolat has been jetting between TradAir’s Singapore, London, Tel Aviv and New York offices. All of this to ensure he can provide the firm with the boost he was brought in to give.

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

Last week, amidst a busy schedule, Finance Magnates managed to catch up with Tolat at his firm’s Tel Aviv office. Over the course of our half-hour conversation, we discussed his first few months at TradAir, plans for growth and the cryptocurrency craze.


“We didn’t announce my appointment immediately,” said Tolat as we started our discussion, “If we’d made it public, I would have been barraged with requests for interviews and so on. For those first few months, I just wanted to understand the company, the people, the clients and the processes so that we can take it to the next level.”

That “next level” is the reason Tolat was hired. TradAir has been performing well over the past few years, but it appears the company’s shareholders believe growth can be accelerated.

“The investors brought me in as they thought that there was an opportunity to grow this company.” Tolat told Finance Magnates, “With our products, I think that’s certain to happen if we do things the right way.”

For those who aren’t familiar with the firm, TradAir provides a range of trading technologies including a rating engine, distribution technology, and trading analytics solutions. Its best-known product, however, is its white label trading platform.

‘Our Clients Want Their Own Brand’

“We lead with our front-end user experience,” said Tolat, “A lot of other white labels, you just stick your company logo on it, but you can see it’s the same thing. We are more flexible with our reconfigurability. Two customers may be using our technology, but you wouldn’t be able to tell that it’s the same product. In the institutional space, that’s really important. Our clients want their own brand; they don’t want what everyone else has.”

Viral Tolat, CEO, Tradair
Viral Tolat, CEO, Tradair

That’s all well and good but how accessible is the product? Trading, after all, can be a high-speed game, requiring connections to specific data centers and access to decent hardware.

“If you’re a high-frequency trader and 10 microseconds makes a difference to you, we offer a fully hosted solution.” Said Tolat, “For our less latency sensitive customers who want a great end-user system, we offer a cloud-based solution that can be deployed quickly pretty much anywhere in the world.”

Ease of access isn’t the only perk that comes with TradAir’s white label. The speed with which its technology can be put into action was on display recently too. At the beginning of July, the firm announced it had formed a partnership with BlockFill – a cryptocurrency broker for institutional clients.

Suggested articles

Why Ethereum Needs Layer 2 Solutions More Than EverGo to article >>

Riding the crypto wave

Once all the necessary paperwork had been signed, it took only two weeks for TradAir to set up the requisite technology. That, according to Tolat, should have come as no surprise.

“We see a lot of opportunity in crypto,” Tolat told Finance Magnates, “and we already had all the systems in place to provide CFDs for FX, so it was a natural progression for us into the crypto market.”

The deal with BlockFill saw TradAir providing its white label solution to the cryptocurrency broker. That means BlockFill’s clients have access to a range of analytics, risk management, and pricing tools.

“We’re finding a lot of crypto brokers who are dealing with clients using bad tech – over instant messaging apps for instance.” Noted Tolat, “They are coming to us saying, ‘we need a platform where clients can click-and-deal with us.’ We can provide that service and, because we’re cloud-based, we can do it fast.”

Does that mean TradAir is going all-in on cryptocurrency? Not exactly. There are, Tolat claimed, still a number of problems that the market has to deal with.

“A huge problem is custody,” said Tolat, “moving fiat currency between exchanges is a long-winded process. On top of that, there is no solid regulation. Each country has its own rules and, until there is some sort of regulatory consolidation, banks aren’t going to get involved. So we’re not overly concerned with driving the crypto craze, we’re just riding the wave.”

Asian expansion

Moving away from cryptocurrency, our conversation turned to the East. In the past couple of years, TradAir has also taken steps to grow in the Asian market.

A notable example of this came last year when the firm announced it was partnering with Snap Innovations, a provider of trading software based in Singapore. Since then the two companies have been working together on providing FX trading solutions for the Asian market.

“That investment, along with our other efforts in Singapore, is paying off,” Tolat said happily, “Asia is one of the biggest markets in the world for FX and we continue to see a lot of opportunity for growth there.”

We couldn’t leave without asking about an old court case. In 2016, Tolat was accused by one of his old companies, Integral, of having used source-code to build another system at EBS Dealing Resources, the firm at which he was previously Chief Technology Officer. To date, no court has issued a statement indicating that the code was used outside of Integral.

“I’m happy to say,” said Tolat, “that everything has been settled and it’s finished. That’s all behind us.”

For TradAir’s investors, that’s sure to be good news. With the firm getting started in the cryptocurrency space and doing well in Asia, it looks as though Tolat might just be able to bring TradAir to that ‘next level.’

Got a news tip? Let Us Know