Bloomberg announced today that subscribers to the Bloomberg Professional service can now tweet directly via their Instant Bloomberg (IB) Terminals. The step is in compliance with the US Securities and Exchange Commission’s regulations which also allow public companies to share business data over social media.
The firm hopes the inclusion of 140-character missives will let investors keep their fingers on the market’s pulse without switching to another system.
Bloomberg Professional service subscribers are already able to monitor and analyse real-time Twitter updates issued by corporations, executives, government officials, economists, commentators, media outlets and other voices that can influence the financial markets.
Within the service, Bloomberg Professional’s new SOCIAL <GO> tool will allow compliance officers to grant permission to users with access to a Bloomberg terminal to post to Twitter via chat service. Meanwhile, they will monitor the situation to ensure that that Twitter activity falls within guidelines on social media use from the financial watchdogs.
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Once approved by their firm, Bloomberg Terminal users can post from IB directly to Twitter.com. Tweets through SOCIAL <GO> will also appear on the Bloomberg Terminal’s Twitter newswire, which is frequently one of the top 10 sources read by Bloomberg Professional subscribers.
In looking to add value for its terminal customers, Bloomberg’s proprietary categorization system will classify the tweets by company, asset class, people and topics, and stock watchers can even search messages, create filters and set alerts to narrow their search parameters to those tweets that are most relevant.
Since 2013, Bloomberg had become the first financial information platform to integrate real-time Twitter feeds directly into the investment workflows of market professionals.
Chris Moody, VP Data Strategy at Twitter, said in a release announcing the new offering: “CEOs, world leaders, money managers, analysts, and financial journalists all turn to Twitter for breaking news and live commentary. We’re thrilled that Bloomberg subscribers can now Tweet from the Terminal, providing a compliant way for more of these market influencers to actively engage in the conversation on Twitter.”
Ted Merz, Global Head of News and Economics Products at Bloomberg added: “Bloomberg is helping unlock value the value of Twitter for corporate and financial professionals, while meeting the necessary high standards of communications compliance.”